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Depicting "The Work of Delivering Peace of Mind" in Picture-Book Style Mitsui Sumitomo Insurance's New Commercial
Mitsui Sumitomo Insurance began airing a new TV commercial on the 4th, spotlighting its insurance agencies.
The concept highlights how agencies strive daily to protect customers from various risks and deliver peace of mind. Actress Maki Horikita, the company's image character, stars in the commercials.
In the "Selling Peace of Mind: Hat" edition, actor Kentaro Kobayashi, playing the "Agent," appears when Horikita's hat is blown away by the wind. The agent never gives up, no matter the situation, and returns the hat to Horikita.
The "Same Kitten" edition, which shows the agency helping a kitten stuck in a tree, is also airing.
Both episodes depict a world reminiscent of a picture book, expressing the agency's passion and kindness.
Mitsui Sumitomo Insurance CM Site:
www.ms-ins.com/company/cm/
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