Dentsu Inc. Launches 'Regional Revitalization Project'!

In 2020, the Tokyo Olympics and Paralympics will be held, with overseas visitors to Japan expected to double from current levels to 20 million.
Furthermore, with the government positioning regional revitalization as a key pillar of its growth strategy, the revitalization of local areas will be a major key to supporting Japan's future.
Amid this social environment, Dentsu Inc. launched the "Regional Revitalization Project" to welcome the 2020 Tokyo Games with a united Japan and foster regional integration.
This project goes beyond mere consulting, actively supporting and collaborating with local industries.

Discovering and Visualizing Local Value

 

Viewing 2020 as a once-in-a-lifetime opportunity to "introduce 'our prefecture' to people worldwide and invite them to visit," we collaborate not only with local governments but also with media, companies, NPOs/NGOs, universities, and various other local stakeholders.
We developed and implemented Dentsu Inc. original research and branding program to highlight each prefecture's unique character and distinctiveness.
We also rediscover local value through an "outsider's perspective" that locals may overlook. By visualizing and communicating the brand, we aim to fosterregional industry creation and job generation.