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Mr. Tokoro and Ms. Moritaka Appear "Asahi Style Free Purine Zero Product & New CM Launch Event"
Asahi Beer launched "Asahi Style Free Purine-Free" on April 14th, the first brand extension product for its "Asahi Style Free" low-calorie beer. This product achieves both "zero sugar" and "zero purine." It maintains the original "Style Free" mouthfeel and taste while increasing the alcohol content to 6%.
A product and new commercial launch event was held at Aoyama Spiral Hall in Minato Ward, Tokyo, on the 13th, the day before the release. Vice President Shinichi Hirano stated, "Since launching Style Free in 2007, we have recorded annual sales exceeding 10 million cases for seven consecutive years. This year, we aim to further accelerate this strong momentum with the launch of this product." He also revealed that the company expects to sell 4 million cases in the first year through sales promotions linked to the advertising and by highlighting the product's features.
The new TV commercial "Let's Drink 6%! Here We Go," airing from the launch date, features George Tokoro and Chisato Moritaka. The song is a self-cover version of "Kibun Sōkai" (Refreshing Mood), which was also used in an Asahi Beer commercial featuring Moritaka about 20 years ago.
After the commercial aired, both actors appeared on stage wearing the same outfits from the commercial. The longtime friends engaged in a relaxed conversation, sharing stories about their reunion during filming and reminiscing about their early days in the industry. Regarding the product, they both expressed fondness, commenting, "I'd want to keep this stocked at my vacation home," and "I'd enjoy it with slightly spicy dishes." They concluded by jointly appealing, "Let's drink!"
Tokoro presented Moritaka, who recently celebrated her birthday, with a cake. Moritaka was thoroughly impressed by its intricate design, which recreated the product. Moritaka, in turn, gifted Tokoro, who turned 60 this year, a shirt bearing the number "60." Learning that "60" also represents the 6% alcohol content and zero purines, Tokoro said "I see~" and happily slipped it on.
The official website ( http://www.asahibeer.co.jp/stylefree_pz/ ) features product information, TV commercials, and behind-the-scenes footage.
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