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In the "city" where everyday heroes thrive, the Yanagisawa Police are bustling about! "LEGO City Truck Caravan" Press Conference
LEGO Japan held a press conference on April 28 at Roppongi Hills Arena in Minato Ward, Tokyo, announcing the "LEGO City Truck Caravan" campaign starting the following day, April 29.
The "LEGO City Truck Caravan" campaign features a massive, approximately 6-meter-wide city diorama built from about 200,000 LEGO bricks, touring cities nationwide from Hokkaido to Okinawa. This event unveiled the entire campaign setup, including the 4-ton truck carrying the diorama.
Since the LEGO City series centers on "cities" where everyday heroes thrive, guest Shingo Yanagisawa appeared from inside the truck dressed as a "Police" hero protecting the city's safety. He immediately performed his signature police impersonation. He then proceeded to non-stop impersonate the sounds of various vehicles featured in the diorama: the Shinkansen bullet train, helicopters, and racetracks. Yanagisawa, who shared that he had admired heroes since childhood, introduced the city – the stage for these heroes' exploits – through his impersonations one after another, greatly energizing the venue.
Also appearing at the presentation was the diorama's creator, Junpei Mitsui, one of only 12 LEGO Certified Professional Builders worldwide. He spoke about the creation process of this grand diorama, which took about three months to build, and his passion for LEGO City. He expressed his hope that many people would experience the joy of LEGO bricks through this event.
According to Steen Kokkenberg, President of LEGO Japan, the company will actively promote not only "free building"—where LEGO bricks are assembled freely—but also "theme play," which involves worlds and stories. This "LEGO City Truck Caravan" event, where visitors can experience the world of the flagship "LEGO® City" series, will tour cities across Japan from April to December. Updates will be regularly shared not only on the official website but also on Facebook and Twitter.
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