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AderansHoldsGrandPrix Announcement for"Mr. Aderans Contest"andNew Product Launch for"Hair Perfect Libera I"
On October 16, Aderans held the Grand Prix announcement ceremony for its "Mr. Aderans Contest," commemorating its 45th anniversary, and the launch event for its new product "Hair Perfect Libera II" at the Grand Hyatt Tokyo in Minato Ward. Designed with the aim of "revitalizing Japanese hair," the contest recruited participants who wished to express their hairstyles and individuality through Aderans hair-enhancement products. The Grand Prix winner was selected through judging by a panel and public online voting.
Aderans Vice President Shigeru Ishiko stated, "This contest was conceived from our desire for men across Japan struggling with hair loss to enjoy a wider variety of hairstyles more freely and experience the joy of hair enhancement. We aim to continue providing total hair solutions."
Guest judges included actor Eiichiro Funakoshi, contest executive committee chairman Masafumi Nakayama, former soccer player Alcindo Sartori, and talent Moyoko Sasaki. They conducted the final judging alongside Chairman and President Nobuo Nemoto, who served as head judge. The Mr. Aderans Grand Prix was awarded to Daisaku Fujita, who also ranked first in the web voting results.
Nakayama commented, "I hope not only the winners, but all who entered will challenge themselves again toward something new." Sasaki remarked, "Everyone looks wonderful, and their smiles are sparkling. You've given courage to men everywhere." Alcindo, who appeared in Aderans commercials the year the J.League started, touched on how Aderans products have evolved over the past 20 years. He energized the venue with classic catchphrases like "You'll turn into Alcindo~" and "It's only natural for friends~." Chairman Nemoto concluded, "We want to continue creating even better products."
At the launch event for the new "Hair Perfect Libera II," commercial character Funakoshi emphasized its high quality: "I examined the product meticulously and was amazed by the precision of the pores and hairline." Regarding the contest, he remarked, "Everyone was truly wonderful. We selected someone who perfectly matches the story of a protagonist heading toward their future dreams."
From left: Alcindo, Nakayama, Aderans Vice President Ishiko, Grand Prix winner Fujita,
Judging Committee Chairman Nemoto (Aderans Chairman and President), Funakoshi, and Sasaki
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