Dentsu Inc. was appointed the exclusive marketing agent for the International Paralympic Committee (IPC) in Japan from 2015 to 2020. This designation grants Dentsu Inc. the exclusive right to sell the IPC sponsorship package and the sponsorship packages for the 10 IPC sports to Japanese companies.
Going forward, in addition to selling these packages, the company will support the IPC's promotional activities in Japan and facilitate communication between the IPC and Japanese sponsors.
Furthermore, the company aims to further promote Paralympic sports globally by working with the IPC to enhance the IPC marketing program.
*1 The International Paralympic Committee (IPC) is a non-profit organization established in 1989 with the aim of promoting and expanding sports for persons with disabilities. It is headquartered in Bonn, Germany.
