Dentsu Inc. unveils new corporate advertisement to commemorate its 114th anniversary

Dentsu Inc. celebrated its 114th anniversary on July 1st. Internal events included a ceremony, distribution of a large commemorative chestnut manju called "Denman," and special 114-yen menu items like the "Denman Parfait" in the employee cafeteria. The lobby on the first floor of Dentsu Inc. headquarters building in Shiodome, Tokyo, unveiled new corporate advertising visuals. These displays show different expressions depending on viewing distance and angle. One of them uses AR (augmented reality) technology, making it appear to move when viewed through an iPhone or iPad.

Each sphere symbolizes the Dentsu Group slogan "Good Innovation." Their collective assembly forms a face, expressing "Good Innovator."

 

When you point your iPhone or iPad at it using AR technology, a video plays.
 

Reference: Dentsu Inc. Website Corporate Advertising Introduction "Good Innovator 1"
http://www.dentsu.co.jp/ad/good_innovator01.html