Suntory "All Free Collagen" New TV Commercial Launch Event
Suntory Beer held a press conference for its new TV commercial at Bellesalle Shiodome in Chuo Ward, Tokyo, on June 29th to commemorate the launch of "All Free Collagen."
All Free Collagen is a new product from the "Suntory All Free" brand, which has achieved the number one sales position for four consecutive years as a non-alcoholic beer-flavored beverage. It will go on sale on June 30. Its selling points include a high level of health consciousness, such as being the world's first to contain "2000mg of collagen," along with 0.00% alcohol, zero calories, zero carbohydrates, and zero purines. It also boasts a refreshing throat feel and taste brought by its vibrant, fruity aroma.
The new TV commercial, "The Two in Yukata," airing nationwide from June 30, features actress Kuroki Haru and Kurosawa Kazuko of the comedy trio Morisanchu playing a senior and junior visiting a charming hot spring inn.
At the launch event, Mr. Yukio Yamada, General Manager of Suntory Beer's Brand Strategy Department, took the stage and stated, "To allow more customers to experience the enjoyment of non-alcoholic beer-flavored beverages, we will continue to propose new value."
Appearing on stage in a refreshing yukata, Kurosawa, the commercial's character, shared behind-the-scenes stories from the shoot alongside making-of footage. Following a video message from co-star Kuroki, Professor Takashi Saito from Meiji University's Faculty of Letters made a surprise guest appearance. Though visibly surprised by the arrival of her "idol," Kurosawa showcased the appeal of "All Free Collagen" with a performance blending original song and dance.
The two engaged in lively conversation, toasting with "All Free Collagen" to quench their thirst. Kurosawa, who revealed they were "a couple celebrating their 25th wedding anniversary in their imagination," joked that after this emotional moment, "(All Free Collagen) tastes incredibly delicious!" drawing laughter from the audience.
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