Toyota Consolidates its motorsports activities under "TOYOTA GAZOO Racing"

Toyota Motor Corporation began full-scale communications under the name "TOYOTA GAZOO Racing" (TGR)starting July 4thto convey its commitment to "building even better cars" and the motorsports activities undertaken to realize this vision.

TGR engages in "human development" to create better cars through challenges in global racing and other endeavors. Toyota Motor Corporation established its Motorsports Division in April this year, consolidating the company's motorsports activities under TGR.

President Akio Toyoda commented, "We will carry forward the founder's conviction that motorsports are essential for the evolution of cars and the development of the automotive industry. By putting into practice the principle that 'The road trains the person. The person builds the car,' we aim to expand the base of car enthusiasts."

The newly launched website ( http://gazooracing.com/ ) primarily features various topics related to the motorsports in which TGR competes, providing numerous images and videos. It aims to deliver communication that satisfies a wide range of customers, from core fans to new users.

Starting July 4th, four TV commercials conveying the TGR worldview, including the "Declaration/Break Down the Wall" edition, are being aired sequentially. Featuring musician Yusuke Chiba as narrator, powerful lines like "Toyota, break down the walls you built" and "Say goodbye to everything that made cars boring" deliver the message.