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On July 16, Sunstar held a promotional event for its limited-time mobile salon, the "VO5 Hair Styling Wagon," at Shinjuku Station Square in Tokyo.
Operating on weekends from July 17 to August 9, the wagon will tour five locations: Shinjuku, Harajuku, Yokohama, Osaka, and Yoyogi. This mobile hair styling salon offers professional hair stylists teaching techniques for achieving effortlessly polished hairstyles, a current trend. A campaign will also run where participants can win prizes like a luxurious overseas girls' trip by posting photos of their "effortlessly chic hairstyles" created with VO5 Hair Spray—known for its excellent hold and popularity among women of all ages—on social media.
Model and actress Ai Matsui, newly appointed as VO5 PR Ambassador, appeared on stage in a cool floral-patterned yukata. Commenting on the "VO5 Hair Styling Wagon," she said, "It's full of pink and hearts—something girls would love."
Following this, Sunstar Director Yoshiyuki Nomi and Marketing Department Manager Shungo Ueda took the stage and performed a ribbon-cutting ceremony alongside Matsui.
After experiencing a hair arrangement by a professional stylist, Matsui looked in the mirror and remarked, "This looks easy for anyone to do. It feels like it holds well, and I want to try it myself." When asked about a hairstyle she'd like to try this summer, she wrote down "Easy Cute Hair."
She then wrote the message "LOVE VO5" on the side of the wagon, concluding, "I hope everyone enjoys hair styling using VO5."
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