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Coca-Cola Bottle Centennial Commemoration Artworks featuring the iconic Contour Bottle are gathered together!
This year marks the 100th anniversary ofthe iconicCoca-Cola glass bottle, the "Contour Bottle." Developed in 1915 with the concept of "a bottle recognizable as Coca-Cola even in the dark or shattered on the ground," its distinctive shape has inspired countless artists and profoundly influenced art, design, and pop culture.
To commemorate this centennial, Coca-Cola is hosting the "Coca-Cola Bottle Art Tour" exhibition in 15 cities across 13 countries worldwide. This exhibition brings together rare artworks, including paintings and creations inspired by the bottle, by global masters. The tour arrives in Japan, its first stop in Asia, and will be open to the publicfrom July 19 to 24 at TV Asahi 's "umu" in Roppongi, Tokyo. (Free admission)
At the opening ceremony held on the 17th, Khalil Younes, Vice President of Marketing at Coca-Cola Japan , stated, "We hope visitors will feel how this bottle has been a source of creativity for so many artists, musicians, and designers, and celebrate its 100th anniversary with us." Justin Fletcher,curator for The Coca-Cola Company who traveled from the company's headquarters in Seattle, USA, stated, "Many of the works were created independently by artists who were inspired, and each piece has its own story."
More than 20 works by masters such as Andy Warhol, Norman Rockwell, and Clive Barker are on display at the venue. As a project unique to Japan, some of the "Art Slim Bottles" created by artists and creators active in Japan, such as hyde (L'Arc~en~Ciel), Nicolai Bergmann, and Yasuhiro Mihara, usingaluminumslim bottles as a motif, which will be introduced to Japan for the first time from July 20, will also be on display.
These bottles were commissioned in collaboration with Isetan Mitsukoshi. All works will be exhibited at the "Art & Creation Festa 2015" held at Isetan Shinjuku from August 12th to 17th. Participation in the charity initiative will be solicited via a dedicated website, and the works will be presented to donors after the event period. Donations will support activities aiding children affected by the Great East Japan Earthquake of March 2011.
At the interactive"Coke & Me" corner, visitors can capture their "Coke-tastic!" smiles with Coca -Cola, creating visuals identical to the advertisement. This experiential event displays these images alongside visuals of celebrities likeMarilyn Monroeand Elvis Presley on monitors throughout the venue.
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