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World Aquatics Championships Enter Final Stages Medal Outlook and Partner Topics
■ Synchronized Swimming
The 16th FINA World Aquatics Championships (hosted by the International Swimming Federation, FINA) in Kazan, Russia, are finally reaching their conclusion. (Closing Ceremony: August 9)
The Japanese national team demonstrated a resurgence in synchronized swimming during the first half of the competition, winning a total of four bronze medals. (Photo: Fort Kishimoto)
■ Swimming
In swimming, on the 11th day of the Games, August 3rd, swimmer Kanako Watanabe won the silver medal in the women's 200-meter individual medley. Her time was impressive, shaving over a second off the Japanese record she had set herself in the semifinals the previous day, marking the first medal for the Japanese swimming team.
On the 6th, Natsumi Hoshi competed in the women's 200-meter butterfly final. She made a fierce late surge to win gold, becoming the first Japanese athlete to win a gold medal at the Games.
■ FINA Partner
At the event, the logos of FINA Official Partners (Arena, All Nippon Airways (ANA), Midea, Mirasol, Nikon, Yakult Honsha, Omega, Samsung, Kazan) are displayed throughout the venue, adding to the atmosphere.
ANA signed a contract with FINA this June, securing sponsorship for the "FINA World Championships" and "FINA World Short Course Championships" for four years through 2018. By strengthening support for swimming, a core Olympic and Paralympic sport, ANA aims to contribute to the success of the 2020 Tokyo Games.
Nikon, an Official FINA Partner since 2007, displayed its logo on the bibs of male athletes and the vests of photographers during the event. It also set up a depot within the venue offering services such as camera equipment inspection and cleaning for professional photographers. Furthermore, the special website "FINA/Nikon GALLERY" ( http://wch2015.nikon-image.com/jp/index.html ) showcases scenes from the event and images of the athletes.
Yakult Honsha has served as an Official Partner of FINA since 2005. Aligning with the federation's philosophy of "health," the company aims to enhance the value of its brand and products domestically and internationally through this sponsorship. At the event, the logo appears on women's bibs and both men's and women's swimming caps, and three-dimensional product displays are featured throughout the venue.
Airweave, which manufactures and sells high-resilience mattress pads, has decided to sponsor as an Official Partner for the "World Aquatics Championships" and "World Short Course Championships" for two years from 2016 to 2017, and as the Title Partner for the "FINA Swimming World Cup" for three years from 2015 to 2017. On August 3, FINA President Julio Maglione and Airweave Chairman Motoharu Takaoka signed the agreement in Kazan.
■ "Dentsu Inc. Gala"
On August 3, the 'Dentsu Gala Kazan 2015' party, hosted by Dentsu Inc., was held at the Kazan Palace in the city. Approximately 300 people attended, including FINA President Maglione, Dentsu Inc. Executive Vice President Shoichi Nakamoto, members of the federation and organizing committee, official partners, and representatives from national swimming federations. Buffet-style dishes and sushi were served at the venue, and participants enjoyed a time of fellowship at their leisure.
Related article: http://dentsu-ho.com/articles/2864
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