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An Olympic and Paralympic support board has appeared on the boarding bridge at Haneda Airport.
Mizuho Financial Group, a Tokyo 2020 Gold Partner, has begun displaying support boards featuring designs of Olympic and Paralympic sports on the exterior walls of the boarding bridges at Tokyo Haneda Airport's domestic passenger terminal. The initiative aims to support the Games and the Japanese National Team while raising awareness of the sports.
At the unveiling ceremony on August 24, President Yasuhiro Sato stated, "As the only megabank with branches in every prefecture, we wish to contribute to the revitalization of regional and Japanese economies through our support for the Games." He also announced future plans to support companies with outstanding technology and industries promoting Japanese culture overseas.
Attending the venue were Sumi-e illustrator Hidekichi Shigemoto, who designed the board, gymnast Kenzo Shirai, and track and field athlete Hayase Takakuwa. Together with President Sato, they unveiled the design.
President Sato commented, "The flying ink conveys a sense of dynamism. It also has a wonderful Japanese aesthetic." Athlete Shirai remarked, "It looks like it could start moving any moment. I'm grateful they captured the most beautiful moment." Athlete Takakusa added, "It changed my image of sumi-e. I'm happy they depicted an athlete with a prosthetic leg like mine, even within track and field."
Mr. Shigemoto commented, "Though the actual painting time was short, I spent much time contemplating beforehand. I believe the speed of athletes pairs well with the essence of ink painting."
The boards will be sequentially displayed on the exterior walls of the boarding bridges within the airport's Domestic Terminal 1 and 2 (one sport per board), with all 81 boards scheduled for completion by the end of September 2015.
Outdoor advertising at Haneda Airport has long been restricted, making these support boards the first advertisements displayed there in 50 years.
Related article: http://dentsu-ho.com/articles/2433
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