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Published Date: 2015/09/02

The office of Dentsu Inc.'s fourth president, Hideo Yoshida, is open to the public.

As part of its 50th anniversary commemorative activities, the Hideo Yoshida Memorial Foundation will open the office of Dentsu Inc. fourth president, Hideo Yoshida, preserved on the 4th floor of the Dentsu Ginza Building in Chuo Ward, Tokyo, to the public for five days: September 24th, and October 1st, 8th, 15th, and 22nd. The office will be open only from 12:00 PM to 1:00 PM. Admission is free.

当時の社長室
The "Advertising Demon" was also known as a considerate and deeply humanistic man

Yoshida became president in 1947. He dedicated himself to modernizing advertising in postwar Japan and was known as the "Advertising Demon." His foresight, dedication, and pioneering spirit—spanning the transparency of advertising transactions, the realization of commercial broadcasting, the introduction of PR, marketing, and the account executive system, the enhancement of creativity, the organization of advertising-related associations, and the internationalization of the advertising world—live on today.

His office displays his handwritten 'Ten Commandments of the Dentsu Inc. Demon,' letters to executives written from his sickbed, and his death mask, allowing visitors to sense the spirit of Yoshida, who devoted his life to advertising.


【Dentsu Inc. 4th President Hideo Yoshida's Office: Public Viewing Overview】
Open Dates: Thursday, September 24; Thursday, October 1, 8, 15, 22
Hours: 12:00 PM - 1:00 PM
Location: 4th Floor, Dentsu Inc. Ginza Building, 7-4-17 Ginza, Chuo-ku
Inquiries: Hideo Yoshida Memorial Foundation 03-3575-1384 (No advance registration required)

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