On September 9, Dentsu Inc. announced the development of "App Buildbox," a solution tool designed to maximize the number of downloads for smartphone apps that companies utilize to expand customer touchpoints.
The development of App Buildbox stems from the growing number of companies across various industries—including domestic and international distributors, manufacturers, and publishers—that are now beginning to use smartphone apps to create customer touchpoints. However, many companies face challenges such as being unable to determine the advertising costs required to secure sufficient downloads and lacking insight into who is using their own or competitors' apps.
The newly developed App Buildbox consists of the following four solution tools:
① App User Analysis (User Analysis Tool): Provides insights into actual app usage patterns and media exposure across both mass and digital channels.
② App Download Simulator (Media Planning Tool): Predicts download numbers based on TV ad volume and placement patterns
③ App Creative Index: An advertising expression tool that systematizes effective ad copy for boosting app downloads and adapts creative elements based on app type.
④ App Download Connector (PDCA Management Tool): Analyzes when, where, and with what expression aired commercials effectively increase downloads
Going forward, the company will provide solutions combining these tools tailored to the challenges faced by businesses.
Dentsu Inc. News Release : http://www.dentsu.co.jp/news/release/2015/0909-004149.html
