Digital/Technology

Ensuring Japan Doesn't Become a Country That Can't Afford to Fail: Private-Sector Lunar Exploration, an Unwavering Challenge

Japan's space startup ispace launched the private lunar exploration program "HAKUTO-R" in September 2018. Its "Mission 2" concluded in June 2025. Amidst global giants showing ambition in space development, what is the domestic landscape? What were the aspirations behind this program? And what significance did Dentsu Inc., acting as a bridge between companies and space ventures, find in this challenge?

Takashi Hakamada, Mitsuhiko Goto

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CEATEC 2025 concludes. Battery Supply Chain Council (BASC), alongside 70 participating companies, communicates the present and future of the battery industry.

The comprehensive digital innovation exhibition "CEATEC 2025" was held at Makuhari Messe for four days from Tuesday, October 14 to Friday, October 17. Within this event, the Battery Supply Chain Council (BASC) exhibited the largest booth, showcasing various initiatives from Japan's battery industry.

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I've spoken about my AI avatar and my own work.

"AI Native Marketing: Creating a Happy Relationship Between People, Companies, and AI" (Sendenkaigi) was released on October 17th. Surrounding this book, a dialogue was realized between the author, Mr. Namikawa, and his AI avatar, "Namikawa Shin B." What happens when your own AI avatar reads the book you wrote...? Please enjoy this first-ever attempt by Dentsu-ho to feature an article with an AI dialogue.

Susumu Namikawa

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Behind the Scenes of Dentsu Digital Inc.'s First AI Business Ideathon: How We Fostered Internal Culture

In 2025, Dentsu Digital Inc. held its inaugural AI Business Ideathon. Employees leveraged AI to propose diverse ideas, ranging from operational efficiency improvements to new business creation. How did this Ideathon, which attracted over 500 submissions, engage the entire company and what outcomes did it produce? We asked four members of the organizing committee about the behind-the-scenes mechanisms.

Hama Daiki, yuichi yagi, nishio kentaro, Kojiro Machi

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The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

Toshihiro Iyoda, Sohei Mochihara, Randy Han

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Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

Dentsu Inc. has signed a 'Measurement Partnership Agreement' with Spotify Japan regarding the measurement and analysis of Spotify advertising, becoming the first global advertising agency to do so. Consequently, Dentsu Inc. and Dentsu Digital Inc. will collaborate with the audio streaming service used by over 696 million people worldwide...

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Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.

"AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" by Shin Namikawa, Growth Officer at Dentsu Japan, was published on October 17th. Published by Sendenkaigi, B6 size, 280 pages, ¥2,420 (tax included), ISBN: 97...

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Can Mobile Payments Break Down the Barriers to Cashless Adoption for Small and Medium-Sized Stores?

What impact is the major turning point in Japan's cashless payments, driven by cards, having on retailers? In "Cashless Insight 2025," Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both consumer and retailer perspectives across two parts, offering a comprehensive overview.

Yoshitomi Sairyo

Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape[1]

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Future Voice Branding: What AI Agents Bring to the Future of Brands?

With the emergence of generative AI delivering dynamic, real-time interactive experiences, brands are moving beyond traditional customer engagement tools. The advent of generative search engines signals a shift from Search Engine Optimization (SEO) to Generative Search Optimization (GEO).

frog

The Present and Future of Design and Innovation by frog[47]

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NET ViVi Editor-in-Chief on Gen Z's Reality and Content Creation

With a combined social media following of approximately 8.28 million—an overwhelming number even among youth-oriented media—we explore Generation Z's reality and insights for content creation through the initiatives of NET ViVi, the digital edition of Kodansha's women's magazine ViVi.

Anna Tatsuno, Tetsuya Hiramoto

Unlocking a Publisher's Potential Through Keywords[3]

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Will short dramas become established as a promotional method?

Many of you have probably found yourselves watching short dramas that pop up on your social media feeds, haven't you? Today, numerous companies have already begun incorporating short dramas into their product promotions. This article explores the further potential of short dramas and the keys to leveraging them effectively for promotion.

Yuichi Emura, Kazuma Murata, Taichi Murajo

Captivate Gen Z! The Secrets to Vertical Short Dramas: Video Ads for the Social Media Era[4]

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Shopping Streets You Can Walk Through on Your Phone? Rakuten Ouchi de Shōtengai's New Shopping Experience That Defies E-Commerce Norms

This time, we introduce "Shopping Street at Home," a digital shopping street jointly developed by Rakuten Group and Dentsu Inc.

Kenji Oda, Monthly CX Editorial Department, Taro Sugawara

Monthly CX[34]

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How did the American educational app "Duolingo" enter and succeed in the Japanese market?

Duolingo, an app born in the US. Starting from a state of near-zero awareness in Japan, it became the most downloaded educational app through a meticulous media strategy and creative power unique to Japan. We look back on this journey with Sho Mizutani, Head of the Japanese Market.

Sho Mizutani, Taichi Arakawa, 奥野 圭亮

Taking on the Japanese Market! What's the Success Formula for Foreign Companies?[1]

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Can generative AI expand human qualities and connect the world?

Hitachi, Ltd., Dentsu Inc., and Dentsu Digital Inc. have announced "AI for EVERY" as an initiative to solve social issues using generative AI. In this roundtable discussion, the three companies share their perspectives on the potential and future vision of generative AI.

Kazuhito Ochi, Kishimoto Kazuya, Yuta Takahashi, Ochi, Hiroyuki, Takuya Akashi

Hitachi, Ltd. × Dentsu Inc. × Dentsu Digital Inc.: Tackling Social Issues with Generative AI![3]

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As mobile payments become more integrated into daily life, how will Japan's cashless society change?

Japan's cashless payments, driven by cards, seem to be reaching a major turning point. In "Cashless Insight 2025," divided into Part 1 and Part 2, Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both the consumer perspective and the perspective of stores accepting cashless payments.

Yoshitomi Sairyo

Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape[2]

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