Digital/Technology

How much does TikTok advertising contribute to in-store purchases?

From left: Keita Koyama (Dentsu Digital Inc.), Shotaro Iizaki (Dentsu Inc.), Daisuke Akiba (TikTok for Business Japan) Since launching its service in Japan in 2017, the short-form video platform TikTok has gained support from a wide range of generations, particularly among younger audiences...

Daisuke Akiba, 小山 圭太, Shotaro Iizaki

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What Dentsu Inc. and Tag propose as AI-driven "Centralized Scalable Production" is

The Dentsu Group is advancing global production optimization by welcoming Tag, a UK-headquartered global production company, into its group. Key figures from the domestic Dentsu Group (dentsu Japan) and Tag discussed the services born from the synergy between the two companies and their future outlook in the AI era.

Tomohiko Sugiura, Toby Codrington, Asako Nagai

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Television Marketing for J.League Advancement and "STADIA360" Supporting Data Analysis

We heard about the J.League's focus on TV marketing and "STADIA360," the platform supporting its data analysis.

Nobunori Itagaki, 原 玄

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What is the "seamless customer touchpoint" realized through Blockchain × AI?

The evolution of digital technology is profoundly transforming the relationship between companies and consumers. How do we understand the experiences born at every touchpoint, online or offline, and how do we connect them to the next experience? The key lies in blockchain and AI. Blockchain...

Shoma Morishita

Blockchain × AI: Transforming Marketing[1]

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Experience the appeal through fan activities! What "Hoshimachi Suisei × Android Kakotte MUSIC" revealed about what matters in fan marketing

CX (Customer Experience) continues to evolve daily. How can Dentsu Inc.'s creative capabilities contribute to the CX domain, now demanded in every scenario? To unlock this potential, Dentsu Inc.'s CX specialist division "CXCC" (Customer Experience Center)...

Monthly CX Editorial Department, Aiba Kurumi, 豊田 伸治

Monthly CX[35]

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Ensuring Japan Doesn't Become a Country That Can't Afford to Fail: Private-Sector Lunar Exploration, an Unwavering Challenge

Japan's space startup ispace launched the private lunar exploration program "HAKUTO-R" in September 2018. Its "Mission 2" concluded in June 2025. Amidst global giants showing ambition in space development, what is the domestic landscape? What were the aspirations behind this program? And what significance did Dentsu Inc., acting as a bridge between companies and space ventures, find in this challenge?

Takashi Hakamada, Mitsuhiko Goto

212

CEATEC 2025 concludes. Battery Supply Chain Council (BASC), alongside 70 participating companies, communicates the present and future of the battery industry.

The comprehensive digital innovation exhibition "CEATEC 2025" was held at Makuhari Messe for four days from Tuesday, October 14 to Friday, October 17. Within this event, the Battery Supply Chain Council (BASC) exhibited the largest booth, showcasing various initiatives from Japan's battery industry.

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I've spoken about my AI avatar and my own work.

"AI Native Marketing: Creating a Happy Relationship Between People, Companies, and AI" (Sendenkaigi) was released on October 17th. Surrounding this book, a dialogue was realized between the author, Mr. Namikawa, and his AI avatar, "Namikawa Shin B." What happens when your own AI avatar reads the book you wrote...? Please enjoy this first-ever attempt by Dentsu-ho to feature an article with an AI dialogue.

Susumu Namikawa

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Behind the Scenes of Dentsu Digital Inc.'s First AI Business Ideathon: How We Fostered Internal Culture

In 2025, Dentsu Digital Inc. held its inaugural AI Business Ideathon. Employees leveraged AI to propose diverse ideas, ranging from operational efficiency improvements to new business creation. How did this Ideathon, which attracted over 500 submissions, engage the entire company and what outcomes did it produce? We asked four members of the organizing committee about the behind-the-scenes mechanisms.

Hama Daiki, yuichi yagi, nishio kentaro, Kojiro Machi

40

The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

Toshihiro Iyoda, Sohei Mochihara, Randy Han

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Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

Dentsu Inc. has signed a 'Measurement Partnership Agreement' with Spotify Japan regarding the measurement and analysis of Spotify advertising, becoming the first global advertising agency to do so. Consequently, Dentsu Inc. and Dentsu Digital Inc. will collaborate with the audio streaming service used by over 696 million people worldwide...

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Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.

"AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" by Shin Namikawa, Growth Officer at Dentsu Japan, was published on October 17th. Published by Sendenkaigi, B6 size, 280 pages, ¥2,420 (tax included), ISBN: 97...

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Can Mobile Payments Break Down the Barriers to Cashless Adoption for Small and Medium-Sized Stores?

What impact is the major turning point in Japan's cashless payments, driven by cards, having on retailers? In "Cashless Insight 2025," Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both consumer and retailer perspectives across two parts, offering a comprehensive overview.

Yoshitomi Sairyo

Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape[2]

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Future Voice Branding: What AI Agents Bring to the Future of Brands?

With the emergence of generative AI delivering dynamic, real-time interactive experiences, brands are moving beyond traditional customer engagement tools. The advent of generative search engines signals a shift from Search Engine Optimization (SEO) to Generative Search Optimization (GEO).

frog

The Present and Future of Design and Innovation by frog[47]

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NET ViVi Editor-in-Chief on Gen Z's Reality and Content Creation

With a combined social media following of approximately 8.28 million—an overwhelming number even among youth-oriented media—we explore Generation Z's reality and insights for content creation through the initiatives of NET ViVi, the digital edition of Kodansha's women's magazine ViVi.

Anna Tatsuno, Tetsuya Hiramoto

Unlocking a Publisher's Potential Through Keywords[3]

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