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Published Date: 2015/09/18

Morinaga Milk Industry Craft New Product Launch Event Sumire, who cherishes her father, also made an appearance.

Morinaga Milk Industry held a new product launch event for "Craft Melting Sliced Half" at LaLaport Toyosu in Koto Ward, Tokyo, on September 17.

Yuki Takamizawa, Executive Officer and General Manager of Marketing for the Retail Business Division, First Sales Headquarters at Morinaga Milk Industry, took the stage. He highlighted that this product is a health-conscious cheese with half the cholesterol of regular processed cheese. He stated that while replacing part of the main ingredient, milk fat, with vegetable fat, it retains its richness and flavor, delivering a solid taste.

Actress Sumire then appeared as a special guest, commenting, "I absolutely love cheese, so I'm thrilled that eating cheese can be healthy. I could eat it with every meal!"

Sumire challenged the "Tasting Melting Slices" game, where participants had to identify "Kraft Melting Slices Half" from two options, A and B. She hesitated, saying, "Both are rich and flavorful, delicious cheeses," but ultimately chose B, "Kraft Melting Slices," and unfortunately failed.

Wearing a surprised expression, she remarked, "If the cholesterol is halved, it's healthier, and the taste stays the same? That would be absolutely amazing!"

When asked about her favorite cheese dish, Sumire answered, "I absolutely love macaroni and cheese," sharing an anecdote about trying it in New York.

"My dad is already past 60, turning 62 next year. I want him to stay healthy forever, so I want to introduce him to this cheese (that's gentle on the body)," she said, showing concern for her father, Junichi Ishida's, health.

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