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Dentsu Inc. Design Summer School 2015: Future Designers Experience the Most Intense Summer
Dentsu Inc. held the " Dentsu Design Summer School 2015 " for design students over seven days: August 12-14, 17, 18, 29, and September 5. Held at venues including the Dentsu headquarters building in Shiodome, Tokyo, the program focused on "Design for the Future" that transcends existing boundaries. Fifteen elite participants immersed themselves in intensive lectures and workshops led by Dentsu Inc. creators.
Marking its fourth year, this edition introduced a new initiative: the "Dentsu Inc. Art Director Festival" held on July 4th, prior to the school's opening, which drew over 100 students. The event featured an exhibition of works by 50 Dentsu Inc. art directors at the Dentsu Inc. headquarters, alongside an audition for student submissions. Thirty-three students, selected through a popularity vote and judging by Dentsu Inc. jurors, advanced to the final audition.
At the summer school, the 15 students who earned their spots received meticulous guidance from leading Dentsu Inc. creative directors and art directors, including Principal and Dentsu Inc. Creative Director Hirosumi Takakusagi. They honed their skills through daily assignments, instructor feedback, and an intensive design immersion retreat at Dentsu Inc.'s Kamakura Training Center in Kanagawa Prefecture.
The culminating graduation project is held annually in a competition format. This time, students planned and produced books targeted at Dentsu Inc. employees. Fifteen different books were sold at the entrance of the Dentsu Inc. headquarters building from August 31 to September 4, competing for daily sales and customer satisfaction based on purchaser surveys.
Dentsu Inc., which tackles diverse communication challenges on the global stage, spent seven days seriously engaging with the designers of tomorrow. We hope this experience contributes to the growth and inspiration of the designers who will lead the next era.
Details are available on the Dentsu Inc. website.
See last year's event here.
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