How Will AI Change Consumers’ Information Behavior?
With the widespread adoption and evolution of generative AI—and the anticipated future proliferation of personal AI agents—consumers’ “information behaviors”—such as finding, utilizing, and making decisions based on information—are reaching a major turning point. The shift from an era of searching for information via search engines and social media to an era of obtaining information through dialogue with AI is already beginning to influence both consumer decision-making and corporate marketing strategies. We will explore how consumers’ access to information, decision-making, and self-understanding are changing.
Kentaro Yoshida, Yoko Kibata, Yasuhiro Tsuchiya, Kishimoto Kazuya, Rei Tai
How AI Is Changing Consumers’ Information Behavior and the Future of Corporate Communication [1/1]
