“Insight Discovery Series: Turning ‘Insight’ into a Driving Force for Business.” A four-part webinar series starting November 5, hosted by Dentsu Macromill Insight, Inc.

Dentsu Macromill Insight, Inc. is accepting registrations for its four-part lunchtime webinar series, “Insight Discovery Series: Turning ‘Insights’ into a Driving Force for Business,” which begins on Thursday, November 5.

While AI is dramatically advancing the collection and analysis of consumer data, many companies still face challenges such as “What, exactly, should be considered an insight?” and “How can we implement the insights we’ve discovered into our business?” Insights do not simply exist to be “discovered”; they only realize their true value when transformed into a force that drives people, businesses, and society.

In this webinar series, a planner from the company’s Insight Activation Office will take the stage. Over four sessions, the series will explore practical approaches for turning insights into concrete actions, drawing on research into the “Alpha Generation”—who will drive future consumption—and discussions with experts. The third session will feature Haruto Matsunami of Osaka University Foresight as a guest speaker.

[Overview]
Session 1: The Reality of the Alpha Generation and Insights (1) The Current State of “Connections” and Interpersonal Relationships
Date: Thursday, November 5, 12:00 PM – 12:30 PM
Registration Deadline: Wednesday, November 4, 2:00 PM
Speakers: Sayuri Mochida / Kana Nagahara; Moderator: Emi Nobukuni

Session 2: The Reality and Insights of Generation Alpha (Part 2): The Daily Lives and Future of “AI Natives”
Date: Thursday, November 19, 12:00 PM – 12:30 PM
Registration Deadline: Wednesday, November 18, 2:00 PM
Speakers: Sayuri Mochida / Kana Nagahara; Moderator: Emi Nobukuni

Session 3: What Is Needed to Turn Insights into a Driving Force for Business? (Tentative)
Date: Thursday, December 3, 12:00 PM – 12:30 PM
Registration Deadline: Tuesday, December 1, 2:00 PM
Speakers: Haruto Matsunami, Osaka University Foresight / Emi Nobukuni, Dentsu Macromill Insight, Inc.

Session 4: The New Common Sense of Insights That Drive Business: “5 Keywords” (Tentative)
Date: Thursday, December 17, 12:00 PM – 12:30 PM
Registration Deadline: Wednesday, December 16, 2:00 PM
Speakers: Emi Nobukuni / Akihiro Ogawa

Format: Online
Cost: Free
Organizer: Dentsu Macromill Insight, Inc.

■ Clickhere for registration and webinar details

[Speaker Profiles]
Emi Nobukuni
Dentsu Macromill Insight, Inc., Marketing Business Division, Insight Activation Office, Senior i-Planner
After working in research at Dentsu Research, she was active nationwide as a Senior Specialist. Since 2016, she has been involved in planning and consulting at Dentsu Inc. for five years. Her strengths include providing end-to-end support—from business concept development through backcasting to social implementation—based on insights; extracting deep-seated psychological motivations through ethnography; and designing co-creation processes that engage stakeholders. She serves as a board member of the Japan Marketing Association and has extensive experience as a lecturer.

Akihiro Ogawa (
) Dentsu Macromill Insight, Inc., Marketing Business Division, Insight Activation Office, i-Planner
After working at an IT startup, founding his own company, and serving as a UI/UX consultant, he joined Dentsu Macromill Insight, Inc. He has served as a research planner and sales manager. He specializes in designing and driving large-scale, complex projects and conducting advanced data analysis, and supports the development of highly effective business plans based on meticulous demand forecasting. He has a proven track record in launching new businesses and building marketing infrastructure, primarily in the finance, infrastructure, and IT industries.

Sayuri Motida (
) Dentsu Macromill Insight, Inc., Marketing Business Division, Decision Research Department 1, and Insight Activation Office, i-Planner
She assumed her current position after working at a think tank. She also serves as a researcher at Dentsu Inc.’s Youth Research Department (Dentsu Wakamon) and is a co-author of *Flat Management* (2023). Drawing on her insight research spanning a wide range of generations—from young people to senior women—as well as her experience facilitating workshops with female middle and high school students, she specializes in supporting the development of initiatives that identify the root causes of issues.She serves as a lecturer in Senior Marketing and Youth Studies at Waseda University’s Life Redesign College (since 2024).

Kana Nagahara
Dentsu Macromill Insight, Inc. Marketing Business Division, Insight Activation Office, i-Planner
Through her major in tourism studies at university, she cultivated the fundamentals of research by engaging with primary data through fieldwork.Since joining Dentsu Macromill Insight, Inc., she has specialized in supporting the design of processes that integrate the “raw voices” of diverse stakeholders—gathered through interviews and other methods—to bring ideas to fruition, including defining requirements and building verification processes for EBPM (Evidence-Based Policy Making). She is also responsible for independent research on changes in consumer lifestyles driven by AI. She has a proven track record of supporting government agencies, social contribution organizations, and stationery manufacturers.

[3rd Guest Speaker]
Haruhito Matsunami
Representative Director, Founder, and Visionary, Osaka University Foresight
A leading authority who established “behavioral observation” in Japan. Furthermore, he articulated a methodology for creating new value by combining behavioral observation with academic insights—dubbed “Foresight Creation”—thereby enabling its teaching and development. He is engaged in the creation of new value from both practical and academic perspectives.