“Why Does That ‘Trending Topic’ Lead to ‘Consumption’? — Consumer Insights from Information Exposure to Trust, Purchase, and Viral Sharing” Webinar hosted by Dentsu Macromill Insight, Inc. on October 6

Dentsu Macromill Insight, Inc. is recruiting participants for a webinar titled “Why Do Those ‘Trending Topics’ Lead to ‘Consumption’? — Consumer Insights from Information Exposure to Trust, Purchase, and Sharing,” to be held on Tuesday, October 6.

Dentsu Macromill Insight, Inc. conducted the “Survey on Consumers’ Exposure to Trends and Consumption” to capture the reality of which media consumers engage with, what they trust, and what factors drive their purchasing decisions across each phase of a trend—from “first learning about it” to “experiencing the trend,” “participating and purchasing,” and “sharing and spreading it.”

Based on these survey results, this webinar will delve deeply into how trends emerge and spread, and how they lead to individual purchases and sharing. It will also explain which media have the greatest influence in each phase and the specific roles each plays.

[Special Offer for Attendees]
Participants who attend the webinar and complete the survey will receive exclusive related materials.

[Overview]
Date and Time: Tuesday, October 6, 1:00 PM – 2:00 PM
Registration Deadline: Monday, October 5, 2:00 PM
Format: Online
Cost: Free
Organizer: Dentsu Macromill Insight, Inc.

■ Clickhere for registration and webinar details

[Program]
・Content and Information Sources of Interest to Consumers / Trustworthiness and Perception of Each Media Type
・Purchase Intentions and Behavioral Trends for Trendy Products
・The consumer’s journey “from discovering a trend to sharing it”
・High-impact media and triggers in each phase (awareness, trust, consideration, and sharing)

【Speaker Profile】
Ayaka Shibasaki
Dentsu Macromill Insight, Inc. Marketing Business Division, Decision Research Department 1, Researcher
Since joining the company, she has been responsible for research projects for clients across a wide range of industries, from cosmetics and pharmaceuticals to automobiles, games, and entertainment. Her strength lies in uncovering consumer insights based on quantitative research; she meticulously unravels “perspectives” from complex data that contribute to business decision-making and the implementation of initiatives. Through reliable research design and analysis tailored to clients’ challenges, she provides comprehensive support.