Dentsu Inc. iX and Isobar Japan merge, renaming the entity "Dentsu Isobar" ― Establishing a framework to provide high-value-added digital solutions to client companies both domestically and internationally ―

Dentsu Inc. Aegis Japan (DAJ), a wholly owned subsidiary of Dentsu Inc., announced on November 11 that it will merge two of its subsidiaries—Dentsu iX (Dentsu IX)※1, which provides digital solutions to client companies, and Isobar Japan—effective January 1, 2016. The merged entity will be renamed "Dentsu Isobar."

As part of Isobar※2, one of the Dentsu Group's global network brands, Dentsu Isobar will drive the strengthening and expansion of the digital domain in Japan, a core market for the group. Through the scale expansion achieved by the merger and the integration of digital expertise, the new entity will provide high-value-added digital solutions to client companies both domestically and internationally. These solutions include full-service experience design (creating events that allow users to perceive value during their interaction with products or services) and brand commerce, regardless of whether the target market is domestic or overseas.

The outline of the new 'Dentsu Inc. Isobar' is as follows.

[Overview of Dentsu Inc. Isobar]

・Company Name: Dentsu Isobar Inc.

・Headquarters Location: 5-6-10 Tsukiji, Chuo-ku, Tokyo

・Established: January 1, 2016

                        Establishment of predecessor company Digital Palette Inc. (now Dentsu iX Inc.)

                        April 2001

・Capital: 400 million yen

・Number of Employees: 320 (planned)

・Business Activities: Digital Solution Services

・Representative: President and CEO: Hidetoshi Tokumaru (current President and CEO of Dentsu Inc. iX Inc.)

・Executive Structure: As follows

    Position:　　Name

　President and CEO: Hidetoshi Tokumaru

　Director: Taiyo Uchinaga

　Director: Tomohiro Arakawa

　Director: Hideki Endo

　Director: Atsushi Sato

　Director (Part-time): Takichi Matsumoto

　Director (Non-Executive): Akiyoshi Baba

　Auditor (Part-time): Azuma

※1 Dentsu iX Inc. was a wholly owned subsidiary of Dentsu Digital Inc. (DDH). However, in October 2015, DAJ acquired all issued shares of Dentsu iX from DDH, making it currently a wholly owned subsidiary of DAJ.

※2 Isobar is a digital agency headquartered in the UK, operating in 39 countries worldwide.

         A Agency. It brings together digital technologies worldwide to establish the world's largest global digital

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Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/1111-008453.html