Continuous promotion of awareness and understanding of IRs is essential for domestic introduction discussions
In September of this year, Dentsu Inc. conducted a survey targeting 1,000 men and women aged 20 to 59 residing in Tokyo, Kanagawa, Saitama, and Chiba Prefectures. The survey examined awareness, perceptions, and attitudes (approval/disapproval) regarding Integrated Resorts (IR), which include casinos and are currently under discussion for domestic introduction.
The results revealed that opposition (44.6%) currently outweighs support (29.3%). However, as information about IRs spreads and awareness and understanding deepen, a shift in attitude toward a more positive impression occurs among some of the opposition group, particularly noticeable among women. Specifically, 19.1% of respondents indicated they correctly understood IRs ("have visited the facilities" or "know the meaning of the term and specific facilities"). Combined with those who answered "only heard the term" (49.7%), the total awareness group reached 68.8%.
Furthermore, while a majority of those with a correct understanding of IR (19.1%) supported its introduction in Japan, approximately half of those who stated they were completely unaware of IR (i.e., non-aware of IR, 31.2%) opposed its introduction, with support remaining below 20%.
SurveyDetails:http://www.dentsu.co.jp/news/release/pdf-cms/2015139-1209.pdf
<Survey Overview>
・Title: Survey on General Public Awareness of Integrated Resorts (IR) Including Casinos
・Survey Method: Internet survey
・Survey Period: Friday, September 11, 2015 to Monday, September 14, 2015
・Survey Area: 1 metropolitan area and 3 prefectures (Tokyo, Kanagawa, Saitama, Chiba)
・Survey Participants: General public aged 20–59
*Excludes individuals employed in the service industry (hotels/lodging/entertainment), broadcasting industry, or survey/advertising industry
・Sample Size: 1,000
・Survey Sponsor: Dentsu Inc.
・Implementing Agency: Dentsu Macromill Insight, Inc.
