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Video Research Ltd. Hosts Forum on "COMMUNICATION DYNAMICS" Theme
Video Research Ltd. held "VR FORUM 2015 COMMUNICATION DYNAMICS" at the Tokyo International Forum in Chiyoda Ward on December 8th and 9th. Approximately 4,000 people attended.
The event featured lectures and panel discussions addressing challenges in media and corporate marketing activities, as well as future prospects for the communication business. An exhibition booth showcasing the company's solution services was also set up, where mini-presentations were held.
At the opening of the first day, President Soichi Akiyama stated, "Consumers are diversifying, and media, including television, are becoming fragmented and complex. The adoption of the latest technologies by media outlets, companies, and the advertising industry as senders will accelerate further. We hope you will recognize Video Research Ltd. evolving through dynamic transformation."
This was followed by keynote and special lectures.
For the keynote address, "Toward 2020! The Future of Commercial Television," Hiroshi Inoue, Chairman of the National Association of Commercial Broadcasters in Japan (NACB) and Chairman of TBS Television, took the stage. He discussed how television media will respond to technological advances and changing viewing habits, covering its development process to date and future challenges.
Regarding the immediate issue of 4K broadcasting, now entering practical implementation, he stated, "The challenge is how to monetize the return on investment." Addressing the increase in time-shifted viewing, he noted, "Not all commercials are skipped. Data management is also crucial."
Regarding relations with the internet, he stated, "While protected by the Broadcasting Act, there are also regulations, including territorial restrictions. Digitalization has sparked free competition with the internet industry, which faces no such regulatory handicaps. We aim to expand broadcasting and distribution possibilities while clearly addressing copyright issues, including countermeasures against illegal videos and protecting the personality rights of diverse performers."
Regarding news reporting in the internet age, he stated, "Local stations have played a significant role in television news up to now. Recently, there has been an increase in cases where videos submitted by the general public become the first reports of news. However, I am deeply concerned about the rumors and misinformation often seen in online news. We aim to provide reporting that ensures both immediacy and reliability."
The special lecture "The Future of Japan in 2020, The Future of Communication" was delivered by Hiroshi Komiyama (Chairman of the Mitsubishi Research Institute, Chairman of the Platinum Concept Network, and the 28th President of the University of Tokyo).
Mr. Komiyama highlighted Japan's history of overcoming challenges, citing examples such as overcoming pollution issues and energy crises (two oil shocks) during its high-growth period to become the world's leading environmental nation and achieve world-class manufacturing. He noted that Japan was already an advanced nation globally before the Meiji Restoration and continued to cultivate talent through high culture and education even during its period of national isolation. He called for "taking pride in Japan."
He outlined the requirements for his proposed vision, the "Platinum Society": "Access to both goods and information, along with mobility and longevity"; "A shift from quantitative saturation to qualitative satisfaction"; and "A society seeking high quality of life." He described this as "the natural outcome of civilization evolving on a finite planet."
He identified the necessary conditions as "ecology," "abundance of both spirit and material goods," "freedom from resource concerns," and "participation for all ages and genders," noting that "new business opportunities lie around these elements."
He expressed expectations for the media, stating that "communication plays a significant role" in realizing the Platinum Society.
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