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Published Date: 2015/12/16

Perrier Presents an Extraordinary Christmas Party: "HOLIDAY MARKET with TODAY’S SPECIAL" Held in Omotesando

Nestlé Japan is hosting the "HOLIDAY MARKET" event at BA-TSU ART GALLERY in Omotesando from December 15th to 21st. Utilizing Perrier, a sparkling natural mineral water from southern France, the event offers a hands-on experience of party styles to enhance Christmas enjoyment.

Collaborating with popular lifestyle shop TODAY'S SPECIAL, the event features a café serving original Perrier cocktails, a market selling festive foods and goods for Christmas parties, and workshops teaching party decoration techniques. On the 18th, extended hours will host a "NIGHT MARKET" with special live performances and food from TAKIBI BAKERY's kitchen car.

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At the press preview held on the 14th ahead of the opening, Toshifumi Kurihara, Business Manager of Nestlé Japan's Water Business Division, stated: "Perrier is a drink that lets you savor 'exceptional moments'. Opportunities for home parties are increasing among younger generations, and Christmas is the biggest occasion. We hope the Perrier HOLIDAY MARKET helps make those moments even more special." Following him, Mr. Tomoki Takahashi, Sales Director at TODAY'S SPECIAL, stated, "We've prepared various content under the theme 'preparing hospitality' for home parties spent with loved ones. We hope you enjoy the lively atmosphere reminiscent of Europe's 'Marché de Noël' (Christmas outdoor markets) lined with specialty shops, workshops, and drinks featuring seasonal fruits and herbs."

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Toshifumi Kurihara, Nestlé Japan
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TODAY'S SPECIAL's Mr. Tomoki Takahashi

The preview event also featured segments from the workshops, with appearances by instructors including Yoko Otsuka from ARCH DAYS, a party-focused information site; nippie from CHATTERBOX by nippie, which creates and sells party items; and flower coordinator Fumiko Yamamoto. "I feel the growing popularity of DIY for home parties firsthand. Personalization and originality are the keywords. Adding your own touch makes it special." Nippie added, "The desire to make things yourself is becoming incredibly strong. 'Perrier' has a beautiful green color and is easy to use as a small accessory. Its charm is creating a vibrant, sparkling feel at home parties."

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Yoko Otsuka from ARCH DAYS teaches how to make "Ribbon Wands." With a star-shaped decoration on top, the "Perrier" bottle transforms into a Christmas tree.
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Original Christmas cards made by attaching dried flowers and nuts. Instructor: Ms. Ayumi Yamamoto, Flower Coordinator
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TODAY'S SPECIAL's popular mini market bag. Create your own unique design by silk-screening original motifs and more.
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nippie creates party items with "photogenic" and "playful spirit" as their watchwords. They have over 4,500 followers on Instagram.
 
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"HOLIDAY MARKET" is part of the "Party Live! with PERRIER" project. It aims to make every party scene—where friends and family gather to enjoy wonderful times—more fun, beautiful, and fashionable. It features various activities centered around the concept of "parties with PERRIER. " For details, visit http://perrier.jp/party-live

 
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Perrier is a sparkling natural mineral water, also known as the "miracle water," originating from natural carbonated water formed when layers containing natural gas and groundwater intersected during tectonic shifts in the French Pyrenees. Today, a vast 1,300-hectare area near the Vergeze spring in southern France is designated as an environmental protection zone, ensuring strict quality control. Its defining characteristic is a refreshing taste delivered by dense, strong, and stimulating bubbles.

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