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Kochi Prefecture PR Campaign Phase 2: "Kochi Family Song" Completed ~ Wakako Shimazaki Returns to Sing After Four Years!!
The Kochi Prefecture Local Products Overseas Sales Corporation announced on November 12th the completion of "The Kochi Family Song ~The Low Table and Family Photos~," produced as the second installment of its 2013 Kochi Prefecture PR campaign. The promotional video (PV) is available on the "Kochi Family" special website.
This campaign is being rolled out under the concept "Kochi Prefecture is like one big family." The newly completed Kochi Family Song was planned to convey the kind and warm nature of the prefecture's residents nationwide through its melody, expressing the idea that "gathering around the low table makes anyone feel like family." The lyrics were written by the prefecture's popular character "Katsuo Ningen," based on "Kochi Family" anecdotes submitted by the public. Singer-songwriter Mayu Okamoto, playing the role of "Kochi Family's Big Sister," composed the music, while talent Wakako Shimazaki, serving as "Kochi Prefecture Tourism Ambassador," took on the main vocals.
The approximately 5-minute PV features a cast of Kochi natives, including actress Ryoko Hirosue as the "Kochi Family Daughter" and writer Rieko Nishihara, to showcase the prefecture's diverse charms. Filming took place at famous locations like Katsurahama Beach and Harimaya Bridge, with a total of 430 participants, including tourists. There was no detailed script; instead, it captures participants naturally bonding while gathered around a low table.
The Kochi Prefecture song began streaming on Recochoku starting the 13th. It will subsequently be released on iTunes and other platforms.
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