On March 28, Dentsu Inc. announced the development and launch of "Minna no Moji Mincho Type," a font scientifically verified for readability, developed in collaboration with the Universal Communication Design Association (UCDA) and Iwata.
We are now in an era where the readability and clarity of information disseminated by companies and local governments are being scrutinized—whether it effectively reaches a wide audience. Dentsu Inc.'s cross-functional internal team, the "Dentsu Diversity Lab," launched the "Readability Project." Collaborating with UCDA, which is establishing "standards for comprehensibility" based on scientific evidence, and Iwata, a pioneer in universal design fonts, they advanced the joint development of a font offering greater usability across various usage scenarios. This led to the release of "Minna no Moji Gothic" in April 2012. It has since been adopted by numerous organizations, including the Japan Housing Finance Agency and Utsunomiya City, as well as many other municipalities, companies, and groups.
The newly developed "Minna no Moji® Mincho Font" was created based on the Tokyo Denki University Yaguchi Evaluation Method (patented: a method for evaluating character legibility; IPO Test). It consists of two font types (R and R2) designed to be easy to read for many people in various situations, focusing on legibility, visibility, and readability. Through a human-centered design process, it thoroughly addresses reader-related factors like cataracts and presbyopia, as well as printing issues such as blurring and smudging. The result is a beautiful, easy-to-read font
They resist blurring even at small sizes and are well-suited for long texts.
*The Universal Communication Design Association (UCDA) is Japan's sole organization that certifies "clarity" in communication design based on scientific evidence. It provides third-party certification for "easy-to-see design" and "effective communication design."
