Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
President Ishii's message to employees at the 115th Anniversary Commemoration Ceremony
The text of the Dentsu Inc. news release distributed on July 1 is as follows.
July 1, 2016
President Ishii's Message to Employees at the 115th Anniversary Commemoration Ceremony
― Let us continue to be an entity that provides "value exceeding customer expectations" ―
Dentsu Inc. (President: Nao Ishii) held its 115th Anniversary Commemorative Ceremony at Dentsu Hall on the first floor of its Shiodome Headquarters Building starting at 10:00 AM on July 1. President Ishii addressed the Dentsu Group employees, outlining his vision. The summary is as follows.
◇ ◇ ◇
Society is changing at an accelerating pace, and the entire world is undergoing significant upheaval. Consequently, assumptions and common sense that were once taken for granted are beginning to crumble. We cannot help but feel we are now facing "discontinuous change."
It is precisely when we find ourselves in such uncertainty that the Dentsu Group must return to its corporate roots. That root is "to remain an entity trusted and chosen by our clients."
In corporate business and marketing activities too, cases where conventional wisdom and past successes no longer apply are increasing. Precisely because of this social environment, what clients seek is "innovation," "speed," and "quality" – all together. They seek a reliable partner who will deliver solid results through shared trial and error.
The business foundation built over Dentsu Group's 115-year history is a valuable asset, but it was born from the "challenge and transformation" accumulated by our predecessors. We, who inherit this legacy, will be left behind by market changes if we do not continuously enhance our own capabilities and services.
In this era of discontinuity, for the Dentsu Group to remain the choice of our clients, we must not only possess the robust capabilities to reliably solve the challenges they present, but also continue to be an entity that delivers "value exceeding client expectations."
Dentsu Group, including the newly launched company "Dentsu Digital Inc.", will act as one powerful team. We will further hone the core competencies that have been Dentsu Inc.'s tradition: "marketing intelligence" and "creativity." Let us evolve into "partners committed to our clients' growth."
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0701-008981.html
Was this article helpful?
Share this article
