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The 69th Dentsu Inc. Advertising Awards Ceremony was held.
The award ceremony for Japan's oldest comprehensive advertising award, the "69th Dentsu Advertising Awards," was held on July 1 at the Grand Prince Hotel New Takanawa in Minato Ward, Tokyo. Approximately 1,200 attendees, including advertisers, media companies, and related parties, were present.
Certificates and trophies were presented to the winning companies, including Otsuka Pharmaceutical, which received the inaugural Grand Prix Award, and other recipients of the Advertising Dentsu Inc. Awards.
List of Winners: https://adawards.dentsu.jp/assets/daaDownload/daa69/69list_160616.pdf
In his address, Chairman of the Advertising Dentsu Inc. Awards Deliberation Committee, Takashi Imai, stated: "This year saw many entries selected from regional areas and works addressing themes closely tied to local communities. The vigorous activities of companies and the proactive regional revitalization efforts of local governments form the bedrock of Japan's economy. To further stimulate this vitality, the role of advertising communication is growing increasingly important. I expect that by setting high goals and taking on further challenges, advertising professionals will continue to produce outstanding work."
Mr. Hisayoshi Ando, Director-General of the Commerce and Information Policy Bureau at the Ministry of Economy, Trade and Industry, offered congratulations: "The Dentsu Advertising Awards have been a powerful driving force for Japan's economy since the postwar turmoil. As we approach the 2020 Tokyo Olympic and Paralympic Games, advertising will also play a major role in promoting Cool Japan to the world. Our ministry views the synergy between advertising and Cool Japan as a significant policy and aims to contribute in any way possible."
Akira Ohira, Chairman of the Council, reported on the selection process and judging, stating, "The Advertising Dentsu Awards saw fierce competition, with eight companies winning across eight categories and nineteen companies sharing the top prize across twenty divisions. We express our respect for everyone's daily dedication, including their adaptation to the diversification of communication methods."
Otsuka Pharmaceutical Director Makoto Inoue referenced the award-winning products "Calorie Mate" and "Pocari Sweat," stating, "Advertising for long-selling products is a challenge for our company, which makes this award all the more gratifying." He added, "The Calorie Mate copy, 'Show them your true strength,' is a message not only for exam students but also for our employees. We will continue striving to be a company that contributes to society."
Dentsu Inc. President Nao Ishii stated, "Otsuka Pharmaceutical, along with all the award-winning companies, values not only a deep understanding of advertising but also originality and innovation. We will continue to pursue advertising expression and its possibilities, and evolve the Advertising Dentsu Award so it keeps pace with major societal changes."
Award-winning works can be viewed at the '69th Dentsu Inc. Advertising Awards Exhibition' held at the 'Ad Museum Tokyo' in Shiodome, Tokyo, from November 1 to 26.
Additionally, works for which permission has been granted are being displayed on the Advertising Dentsu Award website ( https://adawards.dentsu.jp/ ) starting July 1.
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