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Panasonic Large-scale contributions and activities at the Rio Games
Panasonic, a Worldwide Partner of the Olympic and Paralympic Games, supplied the largest-ever scale of audiovisual equipment for the Rio Games, including solutions for visual production and system operations. It contributed to the operation of the Opening and Closing Ceremonies, competition venues, and the International Broadcast Center (IBC). The company also actively pursued PR activities, such as establishing a corporate pavilion on-site. Here is a glimpse into some of its local activities.
■ Olympic Opening Ceremony
The Rio Olympic Opening Ceremony held at Maracanã Stadium on August 5th drew attention for its extensive use of large-scale projection mapping. The company supplied over 100 projectors and other equipment to the venue, supporting the spectacular show that blended numerous performers with artistic content and contributing to its excitement.
As the company holds an "Official Opening and Closing Ceremonies Partner" contract with the Rio Olympic and Paralympic Games Organizing Committee, we can expect to see more ceremonies showcasing its advanced technical capabilities in the future.
Related Article: Rio Olympics Open! Opening Ceremony at Maracanã Stadium[August 8, 2016]
■ Pavilion "Stadium of Wonders"
Located in Rio de Janeiro's renowned tourist destination, Sugarloaf Mountain, in the Urca district—about a 15-minute drive from the world-famous Copacabana Beach—the corporate pavilion "Stadium of Wonders" is open. (August 7–21)
Sugarloaf Mountain is a bustling spot for Rio residents seeking relaxation and a popular tourist destination. While the standard activities here include enjoying the summit views, shopping for souvenirs, dining, and nighttime live shows, the pavilion's appearance drew the interest of passersby, who were seen entering one after another. Visitors expressed amazement at the images displayed across multiple screens, remarking, "It feels just like being at the real venue." Interactive experiences were popular, such as taking photos with the mascots, creating Brazilian wish ribbons, and trying wheelchair basketball. One visitor commented, "I knew Japan was a technologically advanced country, but this really brought it home."
"Stadium of Wonders" Official Website:
http://sharingthepassion2016.panasonic.com/ja/showcase.html
■ “Sharing the Passion”
Since 2010, the company has appointed Brazilian soccer player Neymar Jr. as its global ambassador. For the Rio Games, under the company's Olympic and Paralympic slogan "Sharing the Passion," it is running TV commercials and web campaigns globally. The "Dream FITA" project uses the motif of "FITA" (a Brazilian good luck ribbon) to share online Neymar's passion for the Rio Olympics and the aspirations of people worldwide pursuing their dreams.
https://dream-fita-rio2016.panasonic.com/ja/
The "Stadium of Wonders" pavilion features a FITA machine linked to the web campaign where visitors can print their own dreams. A life-size Neymar doll is drawing significant attention.
Sharing the Passion website:
http://www.panasonic.com/global/olympic/ja.html
Olympic/Paralympic Challenge Edition:
http://channel.panasonic.com/jp/contents/16860/
■Largest-Ever Equipment Delivery
Photo: Fort Kishimoto
For over 25 years, the company has contributed to innovations in Olympic video and audio equipment technology, supporting Games operations. For the Rio Games, beyond the opening and closing ceremonies, it provided the largest-ever scale of equipment: 72 large LED video displays at various competition venues, professional audio systems for 41 venues, and approximately 15,500 TVs. It also supplied video equipment to the Rio Olympics Live Site, sharing the excitement and emotion with spectators.
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