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Video of a guy transforming from just swim trunks to an "ultra-cool dude" goes viral
The web movie "Air-Conditioned Suit 'Super Cool'" by "Air-Conditioned Suit," a company planning and selling heat countermeasure air-conditioned suits and related products, has been trending since its August 1st release on YouTube, surpassing 500,000 views in September. (View count includes YouTube, Facebook, and external media sites combined)
Air-conditioned workwear uses small fans attached to work clothes to draw outside air into the garment. By circulating a large volume of air over the body's surface, it evaporates sweat, creating a cool and comfortable environment. It is used in factories and for outdoor work.
The commercial features comedian Yoshio Kojima.
In a sterile, warehouse-like space, Kojima, dressed in his signature swim trunks, attempts to perform his signature line, "That doesn't matter!", but is soaked in sweat and out of breath, unable to do it.
Watching this, the factory manager (Chairman Koji Ichigaya) instructs his secretary to have Kojima put on the air-conditioned suit.
With the fan running, Kojima regains his energy and delivers his routine with gusto. He even evolves "That doesn't matter!" into an English version: "No matter what you say." He finishes with a decisive "I'm super cool!"
The story of becoming "Cool (cool)" and then "Cool (cool)" somehow makes for a captivating video.
It can be viewed on the company's website ( http://www.9229.co.jp/ ).
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