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Dentsu Inc. Produces Music Video Generated by "Machine Intelligence" (MI) ―Collaboration Work with Brian Eno Released on Special Website―
The text of the Dentsu Inc. Topics distributed on September 16 is as follows.
September 16, 2016
Dentsu Inc. Produces Music Video Generated by "Machine Intelligence" (MI)
―Collaboration with Brian Eno Released on Special Website―
Dentsu Lab Tokyo (Dentus Labu Tōkyō) ※1, a production team within Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) dedicated to developing new forms of expression rooted in technology, has launched a pioneering project exploring the potential of artificial intelligence (AI) in collaboration with world-renowned British musician Brian Eno※2. A music video featuring visuals automatically generated in real time to accompany Eno's latest composition, "The Ship," has been released on the project's dedicated website ( http://www.theship.ai ).
Today, AI utilization is advancing across various aspects of people's lives.
This project, named "Machine Intelligence" (MI) to contrast and highlight differences with "human intelligence," explores whether machines can demonstrate human-like creativity. Specifically, it challenges whether machine intelligence—trained on vast memories of epoch-making events since the 20th century from the internet, humanity's shared external memory—can interpret similar events by viewing top news from global news agency sites, cross-referencing them with its memories, and generating visuals.
On the special site, the music video each visitor sees differs. This is because the video is generated the moment each person accesses it. Each visit offers a unique work, continuously stimulating people's sensibilities alongside the worldview of the song.
■Viewing Environment for the Special Site
The site is not optimized for mobile devices. For optimal viewing, we recommend using a browser on the following PC environments:
Windows
・Google Chrome (latest version), Mozilla Firefox (latest version)
Macintosh
・Safari 5.0 or later, Google Chrome (latest version), Mozilla Firefox (latest version)
That's all.
※1 About Dentsu Lab Tokyo
Launched on October 1, 2015, Dentsu Lab Tokyo is both a space for new creation and solutions, and a "team that thinks while creating" where research, planning, and development are integrated. It is tackling the development of new forms of expression driven by technology, completely different from the traditional approach of advertising agencies.
Its keyword is open innovation. Collaborating not only within Dentsu Inc. but also with external partner artists and technologists, it handles creation and solutions extending beyond the advertising domain.
*2 About Brian Eno
Active as a musician, composer, producer, writer, contemporary thinker, and political activist, his pioneering body of work spans diverse fields. Parallel to his music career, he has also been active globally as an experimental visual artist utilizing light and video. His wide-ranging activities include creating the 6-second startup sound for Windows 95 and developing numerous music auto-generation apps such as Bloom, Trope, and Scape. He released his solo album "The Ship" in April 2016, his first since the Grammy-nominated "LUX".
Dentsu Inc. Topics
http://www.dentsu.co.jp/news/topics/2016/0916-009031.html
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