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Dentsu Inc. and Haloid jointly planned and developed the O2O2O (On-Air to Online to Offline) scheme.
The text of the Dentsu Inc. news release distributed on September 16 is as follows.
September 16, 2016
Dentsu Inc. and Haloid Jointly Plan and Develop O2O2O (On-Air to Online to Offline) Scheme
―Guiding Smartphone Users to Retail Stores Starting from TV Commercials―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) and HAROiD Inc. (Headquarters: Minato-ku, Tokyo; President: Masayoshi Ando; hereinafter "HAROiD") have jointly planned and developed an O2O2O (Onair to Online to Offline) scheme. This scheme guides viewers who encounter campaign-promoting TV commercials to physical retail stores. Both companies will begin offering this scheme starting September 20.
The scheme's key feature lies in its ability to direct TV commercial viewers to convenience stores. This is achieved by integrating HAROiD's solution—specializing in handling large-scale online traffic originating from TV—with coupon issuance terminals installed in stores by various convenience store chains.
Through this scheme, individuals who watch campaign-promoting TV commercials and access the campaign via smartphone or other devices (hereinafter "participants") can answer simple quizzes on the dedicated entry site to receive convenience store coupons via lottery or similar methods. Participants can then bring the coupon information to a convenience store, print the coupon at the in-store terminal, and take it to the register along with the target product to receive that product for free or at a discounted price. Additionally, the system grants participation rights to individuals who encounter information shared by campaign participants on social media or other platforms.
Note that a HAROiD account is required to apply. Win/loss notifications are sent to the email address used during registration. Winners access a dedicated page to obtain their coupon information.
The advantage of this scheme is its ability to efficiently drive customers to convenience stores within a short timeframe, capitalizing on heightened interest in products generated by campaign commercials. This enables advertisers to strategically target sales volume expansion through free sampling during new product launches or product renewals.
Currently, only convenience store chains participate in this scheme, but it is planned to expand to other retail stores sequentially.
Dentsu Inc. and HALLOID will continue to pursue innovations in the value of the television experience and develop unprecedented new solutions and advertising products that combine television and digital.
＜HAROiD Company Overview＞
Company Name: HAROiD Inc.
Address: Shiodome City Center, 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo
Representative: Masayasu Ando (President and CEO)
Date Established: April 8, 2015
Capital: 51 million yen
Number of Employees: 28
Business Description: Development and provision of communication platforms for the smart TV era
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