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Dentsu Inc. Launches G Free (Ginza Free Wi-Fi) Across Three Floors of "Ginza Place"
The text of the Dentsu Inc. Topics distributed on September 26 is as follows:
September 26, 2016
Update on Wireless LAN Environment Construction Support Project
―G Free (Ginza Free Wi-Fi) Deployed Across 3 Floors of "Ginza Place"―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) announced that Sapporo Real Estate Development Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masayoshi Ishii) has launched G Free (Ginza Free Wi-Fi) in collaboration with Wireless Gate Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takehiro Ikeda), OOH Media Solution, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Akiko Hayashi), and MI Inc. (Headquarters: Minato-ku, Tokyo; and MI Corporation (Headquarters: Minato-ku, Tokyo; Representative Director: Shingo Ishibashi).
The installation of G Free began in 2012, prompted by the Tokyo hosting of the IMF (International Monetary Fund) and World Bank Annual Meetings. The initiative aimed to establish easily accessible Wi-Fi along Ginza's streets, available "anytime, anywhere, for anyone, free of charge."
The four companies participate in the "Wireless LAN Environment Construction Support Project" promoted by the Ginza Street Association (Representative Director: Shinichi Tanizawa) and the All Ginza Association (Representative Director: Shinichi Tanizawa). In preparation for major sporting events and large-scale international conferences held in Tokyo, G Free has already been realized along Ginza-dori in September 2012, Harumi-dori in November 2013, and Namiki-dori (Ginza Nishi Namiki-dori Association, Chairman: Yoshiki Tani) in November 2015, through collaboration with respective street associations (shopping districts) and commercial facilities.
This time, G Free will expand to "Ginza Place," a landmark creating tomorrow's Ginza, facing the central Ginza 4-chome intersection. Access points within the building are located at three locations: in front of Ginza Lion Brasserie on B1, the common area on the 1st floor, and the common area on the 3rd floor. This marks the second large-scale commercial facility to implement G Free, following Tokyu Plaza Ginza in March. Similar to Ginza-dori and other areas, the interior of the building becomes part of Ginza, enabling comfortable Wi-Fi access.
Going forward, the four companies will actively pursue the revitalization of street media using Wi-Fi, various promotions linking mobile media (primarily smartphones) with Wi-Fi, and the development of new communication services leveraging Wi-Fi. Furthermore, through collaboration with Dentsu Inc.'s "Human Flow Lab," they plan to analyze human flow patterns and provide insights to the people of Ginza.
The overview of G Free at Ginza Place is as follows.
■G Free (Ginza Free Wi-Fi) Ginza Place Overview
1. Operating Entity: Sapporo Real Estate Development Co., Ltd.
2. Start Date: Saturday, September 24, 2016
3. Newly Equipped Areas: Ginza Place Basement Level 1, 1st Floor Common Areas, 3rd Floor Common Areas
Ginza Place: ginzaplace.jp/
4. Number of Access Points Installed: 5
Symbol Mark
5. Usage Method (Example)
① Select SSID "@GinzaFree"
② Tap "I agree to the Terms of Service and wish to use the service"
③ Tap "Start Browsing"
④ Display the "Ginza Official Site"
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