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Halloween is "90ky"!? Kanebo's Beauty Awareness Campaign
Kanebo Cosmetics launched a beauty awareness campaign on September 13th to promote its skincare series "suisai," targeting pore concerns among women in their 20s.
The campaign aims to help active women in their 20s understand how their daily activities affect pore dirt and introduces corresponding skincare methods.
The campaign website ( http://www.kanebo-cosmetics.jp/suisai/map/ ) will feature a "Pore Hazard Map," release the web-exclusive video "RyuuTuber TV," and host the skincare experience event "suisai presents Halloween Care Night."
■ "Pore Hazard Map"
This map shows spots in town that have a dangerous impact on skin pores. It features eight scenes like "Karaoke," "Club," and "BBQ." Tapping a scene displays the "Pore Danger Index 'ky'," which represents the impact on pore dirt, along with an explanation of skin conditions and skincare "Care Advice." Spot rankings are also available: Girls' night out ranks 6th at "20ky," karaoke ranks 2nd at "80ky," and Halloween tops the list at "90ky." Halloween poses a major crisis for skin due to heavy makeup and late-night revelry. The care advice for this...
■ Web-Exclusive Video "RyuuTuber TV"
Featuring talent Ryuchell, the "Is Sleeping with Makeup On Bad?" and "Tried Enzyme Cleansing!" episodes are now available. Ryuchell makes his YouTube debut with the concept "Protect Your 20s Pores!" demonstrating scenarios where pores tend to get dirty during busy daily life and how to deal with them. Highlights include Ryuchell's bare face and a set designed to resemble his own room.
■ "Halloween Care Night"
On October 29th and 30th, a party will be held at Cafe hanami in Shibuya, Tokyo, where attendees can experience Halloween-themed skincare and professional special transformation makeup. The event is limited to women aged 20 and over, with 140 guests invited.
Ahead of this, on September 27th, a promotional event for the party was held at the same venue with Ryuchell as a guest. Ryuchell appeared dressed as "Cheru Cheru Zombie," complete with zombie makeup and costume for Halloween.
Ryucheru, who was appointed as the image character for skincare cosmetics for the first time, said, "I started wearing makeup in junior high school, so I'm happy to get a chance to put that to use," and made people laugh by adding, "I might be more conscious about makeup and skincare than girls." Sharing Halloween memories with his partner Peko, he revealed, "Everyone studies makeup diligently, but surprisingly, they lack knowledge about makeup removal and skincare. Peko-rin is actually quite careless; we're like opposite genders." He also introduced his original skincare routine. Concluding with a smile, he encouraged, "Since you'll be going all out with makeup for Halloween, please take extra care with your skincare. Be sure to apply for the party too!"
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