Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The "Absolutely Unbeatable Misanga" Project Proceeds donated to Kumamoto Prefecture
Xebio, operator of the large-scale sports specialty store "Super Sports Xebio," donated a portion of the proceeds from its "Xebio × TV Asahi: The Misanga Bracelet You Absolutely Can't Lose" project to Kumamoto Prefecture on March 17. The donation is intended to aid in repairing sports facilities damaged by the 2016 Kumamoto Earthquake.
This project, a collaboration between TV Asahi and Xebio, has been running since July 2016. It involves wearing a misanga bracelet featuring the TV Asahi catchphrase "There is a battle we absolutely cannot lose," used during broadcasts of Japan's national soccer team matches. The initiative aims to support not just sports, but the "battles we cannot lose" in everyday life. Gaining widespread support, hundreds of thousands of misanga bracelets have been sold at Xebio stores nationwide.
Related article:
Everyone Has a "Battle They Absolutely Cannot Lose"[2016.09.29]
Zebio President Tomoharu Kato, visiting the Kumamoto Prefectural Government Office, presented Vice Governor Toru Tajima with a certificate for a 1 million yen donation. Along with words of sympathy for the disaster victims, he reflected on the support activities at the time: "Immediately after the earthquake, wanting to support the children's play environment even a little, our employees visited evacuation centers, parks, and kindergartens, distributing balls and moving their bodies together with the children." Regarding the company's Kumamoto stores that had to close, he added, "We received many inquiries from customers asking when we would reopen. Their voices were a tremendous source of support."
Vice Governor Tajima stated, "On behalf of the citizens of Kumamoto Prefecture, I express my gratitude. I was energized by Kumamoto, which is striving for the earliest possible recovery." He commented, "In 2019, we will host the Rugby World Cup and the Women's Handball World Championship. By making these tournaments a success and reporting to everyone in Japan and around the world that Kumamoto is steadily recovering, we wish to express our gratitude for the support we have received."
President Kato explained the project's origins: "After the earthquake, I believe there were 'battles we absolutely couldn't lose' not just in sports, but also in studies and other areas. We mobilized Xebio's full resources to support that spirit through the friendship bracelets." He also revealed his own background as a native of Kumamoto Prefecture and a father of two, explaining his focus on restoring sports facilities: "First and foremost, I wanted to quickly create an environment where children could play happily and enjoy sports. Sports aren't just about winning or losing; they have the power to relax the mind through physical activity and deepen bonds."
TV Asahi Project Site: http://www.tv-asahi.co.jp/zettai/
Was this article helpful?
Share this article
