"Coca-Cola Omotesando Illumination 2013 ~Let's Give Happiness~" Lights Up

Japan Coca-Cola held a PR event for the lighting ceremony of "Coca-Cola Omotesando Illumination 2013 ~Let's Give Happiness~" in front of the Japan Nursing Association in Tokyo's Omotesando district on November 28.

The company has been running its winter campaign themed "Let's Give Happiness" since November 4th. As Christmas approaches and people tend to "receive" more gifts, the campaign aims to convey the joy of "giving." As part of this initiative, it partnered with the "Omotesando Illumination," running from November 28th to January 5th next year. This marks the first time in two years that winter illuminations have been lit in Omotesando.

At the lighting ceremony, Coca-Cola's winter campaign mascot, the Polar Bear, appeared as a guest. Together with Shibuya Ward Mayor Toshitake Kuwahara and Seichi Matsui, Chairman of the Harajuku Omotesando Keyaki Association (the shopping district promotion association organizing the event), they pressed the switch. Simultaneously, 500,000 LED bulbs installed along the zelkova tree-lined avenue lit up, drawing cheers from passersby. Mayor Kuwahara stated, "Shopping districts must be vibrant and constantly share new information. Illuminations are the best way to do that. I hope the town will shine anew and even brighter starting today."

Along Omotesando, street trees feature flags designed with polar bears gazing at the moon in the night sky, alongside 30 cylindrical lantern advertisements silhouetting the winter theme "The Joy of Giving." Additionally, the official Harajuku/Omotesando guidebook 'Navigator' introduces Coca-Cola and shops offering various cocktails made with Coca-Cola. Furthermore, the 3rd floor "Omohara Terrace" at Tokyu Plaza Omotesando Harajuku, facing the zelkova tree-lined avenue, has been transformed into the "Happy Lounge by Coca-Cola," open for a limited time until December 25th.