"When summer's hot, it's time for ice-cold Coke!" Introducing the "Cold Sign Bottle" that shows when it's perfect to drink.
The Coca-Cola System in Japan launched its nationwide summer campaign on June 19th, centered around the key message "When summer heats up, chill out with ice-cold Coke!" They released Cold Sign bottles for "Coca-Cola" and "Coca-Cola Zero," featuring an ice illustration that appears when the bottle is chilled to the bone.
On the same day, a campaign launch event was held at Bellesalle Roppongi in Minato Ward, Tokyo. Talent Minami Takahashi, who openly professes her love for Coca-Cola, and comedian Nagano rushed to show their support. Takahashi, dressed in vibrant red and white, strongly emphasized her fandom, stating, "I coordinated my outfit with Coca-Cola red!" When pointed out that he was wearing his usual clothes, Nagano gave a wry smile and insisted, "These pants are Coca-Cola red. I've been waiting for a job like this. My bow tie is red too!" claiming his outfit was fashion-forward for the event.
Takahashi passionately shared her love for Coca-Cola: "I truly love it and drink it every day. A Coca-Cola after work is the best! I've always wanted to work with them, and today, my dream came true!" Not to be outdone, Nagano countered with a made-up anecdote: "They say I said 'Coca-Cola' right after I was born." However, his story was quickly debunked. He then confessed, "Actually, I haven't been drinking it lately," leaving the audience stunned.
As Takahashi angrily declared, "They called me because my underwear is red. It's color booking! Go home! I genuinely love it!", Nagano tried to calm her by quietly muttering, "I want a Coca-Cola."
Then, beach chairs, parasols, and a stove appeared, recreating a midsummer scene on stage. Sweating profusely from the intense heat, Nagano-san took a Cold Sign bottle with an ice illustration and gulped it down, shouting, "The best! The greatest beverage humanity has ever created!" Takahashi-san drank "Coca-Cola Zero" in a pose with hands on hips, showing a delighted expression and exclaiming, "Ah, the best! Truly delicious!"
Nagano expressed his love for the ice-cold Coke with his signature rhythm and dance, chanting, "I like it ice-cold~ more than room temperature~." He raved, "Humanity hasn't yet found the words to describe this deliciousness. I'm so glad to be alive in this era!" Takahashi also commented, "I hope people use the Cold Sign Bottle to know when it's perfect to drink and enjoy delicious Coca-Cola."
The campaign will launch on the same day with various initiatives, including airing the new TV commercial "Cold Sign Bottle" edition, digital signage ads in cities like Tokyo, Osaka, and Nagoya, and providing drinking experiences at popular summer events.
Official Website:https://secure.cocacola.jp/
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