Shiseido's short drama series has surpassed 1 million views, leading to a new development.
Shiseido's "Snow Beauty" brand released two episodes of its serialized short drama "Laundry Snow" ( https://dentsu-ho.com/articles/5314 ) starting July 7th, which surpassed 1 million total views within one week of release.
After being released on the brand's special site ( http://www.shiseido.co.jp/sb/ ) and YouTube, numerous complimentary posts from viewers flooded social media.
The acting skills of lead actors Emi Takei and Issei Takahashi, along with the story structure of the two episodes, seem to have generated significant buzz.
On the 14th, a conversation between director and screenwriter Tanada Yuki and never young beach vocalist Yuma Abe, who performed the theme song, was released on YouTube. The two discuss the highlights of the film, the appeal of the theme song, and their dedication to the production process.
By scanning the QR code printed on the back of the special drama flyer distributed at Snow Beauty retailers nationwide (large drugstores, general supermarkets, cosmetics specialty stores, etc.), viewers can watch a "Secret Movie" containing a short story not depicted in the main film.
Furthermore, it has been confirmed that Takahashi will appear as a guest on the July 30th broadcast of the TV program "Oshareism" (Nippon TV network). A specially edited 30-second commercial version will air during the program.
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