From July 18 to August 10, Kirin Beer will operate its "Elusive! Nodogoshi 'Shun' Stand" to let people experience the deliciousness of Kirin Nodogoshi <Nama>.
The campaign targets hardworking fathers, aiming to let them enjoy Nodogoshi <Nama> after work. It will appear mainly on weekday evenings for about four hours in Tokyo's office districts and station areas, as well as nearby suburbs.
The stand features a kitchen cart (car) painted in yellow and navy. It serves Nodogoshi <Nama> poured from a server into original 250ml mugs instantly chilled to ice-cold using a "Jet Frost" mug chiller. Each mug costs 100 yen (tax included), and the event ends once the daily limit of 500 mugs is sold out.
On the first day, the 18th, a launch event for the stand was held at a special venue in Tokyo's Shinjuku Takashimaya. Actor Riki Takeuchi, known for his background as a former bank employee and described as "a man who understands the deliciousness of a drink after work," rushed to the venue dressed in a suit.

Showing photos from his banking days, Takeuchi emphasized, "I've always loved sake. Nothing beats a drink after work. Draft sake tastes great anywhere." He then demonstrated his "banknote counting" skills honed as a teller, accurately guessing the number of bills. After his work, Takeuchi purchased draft sake at the stand, downed it in one gulp, and wore an expression of pure delight.
Takai then invited three fathers present at the venue to join him, purchasing four more bottles of draft beer. They toasted with the cheer, "Cheers to a job well done!" The fathers seemed thrilled, remarking things like, "Drinking with Takai-san makes it taste even better."
Takai concluded with a message: "Enjoy its rich flavor and crisp finish. This is the perfect choice for this summer!"
After starting in Shinjuku that day, the stand plans to pop up in Ginza and Togoshi Ginza, quenching the fathers' thirst. The caravan schedule can be checked on the official website
( http://www.kirin.co.jp/products/beer/nodogoshi/shunnama/ ).