Kikkoman Releases Web Video Featuring the Adorable Japanese Karate Team and an Ugly Bear
Kikkoman, an Official Partner of Tokyo 2020, released a web video titled "Karate Lecture: 'Kata' – Easy to Understand" featuring Japanese national karate team member Kiyo Shimizu (women's kata) on July 24, three years before the Tokyo Olympics.
Shimizu is a top-tier athlete renowned for her refined features and compelling performances, boasting numerous championship wins at domestic and international competitions.
In the video, Shimizu demonstrates the "Super Rimpai" kata. She serves as a model to convey the appeal of karate kata, making it understandable even to the company's meat seasoning character "Yakini-kuma" from "Our Home is a Yakiniku Restaurant." While clearly overwhelmed by the athlete's power, speed, balance, and spirit, the bear's earnest attempts to imitate her are comical.
The company plans to release a second web video featuring Ryutaro Araga (men's kumite) around autumn.
The special website ( https://kikkoman-sports.jp/yakinikuma/ ) features the full video plus eight 6-second clips.
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