ACC Awards Winners including the Grand Prix in the newly established category have been decided.

The All Japan Commercial Broadcasting Federation (ACC) held the final judging session for the Creative Innovation category of the "2017 57th ACC TOKYO CREATIVITY AWARDS" on September 11 at Yahoo's Open Collaboration Space "LODGE" in Chiyoda Ward, Tokyo.
This award originated from the "ACC CM FESTIVAL," an advertising prize launched in 1961 to enhance the quality of TV and radio commercials. After establishing new categories in 2010 and 2014, it expanded its scope to encompass creativity across all fields in 2017 by adding the Media Creative and Creative Innovation categories. It is recognized as one of Japan's largest awards for the creative industry.

The inaugural Creative Innovation category received 109 entries.
Judging prioritized novel challenges over business scale, honoring products, services, and prototypes that could shape the future and move society under the theme "Big Ideas × Technology."

The final judging session took the form of public presentations by the five teams that passed the second-round judging on July 25. The "COGY Wheelchair," a foot-powered wheelchair enabling mobility with minimal effort, won the Minister of Internal Affairs and Communications Award / ACC Grand Prix.
The team behind the entry, TESS/Tohoku University/M2 Design/TBWA\HAKUHODO, commented: "Wheelchairs have a history of about 2,600 years. During that time, many people have given up on standing or walking. Today, with this award, we want many people to know that such a wheelchair exists, originating from Japan, and to convey the message: 'You don't have to give up.'"

The ACC Gold went to Citateru's "Clothing Creation 4.0 'WE ARE'". The ACC Silver was awarded to Sony's "toio". The ACC Bronze was shared by Keio University Graduate School of Media Design / The University of Tokyo Research Center for Advanced Science and Technology's "MetaLimbs" and Hakuhodo / One Two Ten Holdings / Hakuhodo Products / AOI Pro.'s "ELI".

Professor Junichi Koyama of the University of Tokyo, who served as the jury chair, commented on the Grand Prix winner "COGY Wheelchair": "Wheelchairs will become a necessity for many of us in the future. The number of people who fall between being able and unable to walk will increase. This project solves that challenge through design and technology." Regarding the ACC Creative Innovation category, he commented, "This award was established this year, and it's no exaggeration to say that the winners will shape this award going forward. The final judging involved much discussion. Each entry possessed unique technology and character, making it difficult to rank them. You could say each is an independent award in its own right."

In a talk session moderated by Norihiko Sasaki, Editor-in-Chief of NewsPicks, Kazuto Ataka (Yahoo! Japan CSO), Masahiro Suzuki (Head of Toyota Motor Corporation's Future Project Office), and Ayaka Ikezawa (Talent/Creator) discussed "Creativity in the Coming Future Society."
In Part 2, moderated by Yuta Inoue (Head of Business, QUANTUM Startup Studio), the theme was "How to Create the Future: The Potential of the Creative Industry." Panelists included Junichi Rekimoto (Professor, University of Tokyo / Deputy Director, Sony Computer Science Laboratories), Masanori Fukada (Representative, Game Changer Catapult, Panasonic Appliances Company), and Masahiko Inada (CEO, Kabuku Inc.).

Official Website:
http://www.acc-awards.com/festival/2017fes_result/ci.html

ACC Awards Winners including the Grand Prix in the newly established category have been decided.

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