Featuring the well-known character "Awatchi" Panasonic Eco Navi Experience Event
Panasonic held its "Amazing! Experience Event" on November 16 and 17 at Grand Front Osaka's Umekita Plaza, where visitors could experience the evolution of the latest Eco Navi-equipped appliances across five product categories: washing machines, refrigerators, air conditioners, vacuum cleaners, and dishwashers/dryers. Eco Navi is a function that identifies wasteful energy use and saves electricity.
Booths for each product were set up at the venue. These included a corner showcasing the cleaning power of the diagonal drum washing machine using bubbles, a room where visitors could experience the heating power of the air conditioner, and a presentation introducing the large-capacity top-unit refrigerator with witty commentary. These booths highlighted the products' features and functions to attendees. A linked event was also held at the adjacent Panasonic Center Osaka. An FM802 live recording and concert took place on the plaza's special stage, drawing large crowds throughout the day.
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The washing machine mascot "Awachi" and
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On the company's Eco Navi website ( panasonic.jp/econavi/ ), alongside product information, visitors can watch four TV commercials featuring actor Hidetoshi Nishijima, including "The Modern Dishwasher," as well as a web-exclusive version. These commercials depict the awkward interactions between a man obsessed with Eco Navi appliances and four beautiful women.
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"The Modern Refrigerator" Edition |
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