Establishment of Dentsu Digital Inc. Networks, a Community-Focused Digital Advertising Specialist Company

Dentsu Digital Inc. Holdings (DDH), a wholly owned subsidiary of Dentsu Inc., has established "Dentsu Digital Networks" (DDN), a regionally focused digital advertising specialist company, as a joint venture (JV) with SoldOut, a wholly owned subsidiary of OPT, and SearchLife, a subsidiary of SoldOut. DDN will commence operations in mid-January.

Dentsu Digital Inc. Networks http://ddnws.co.jp

Performance-based advertising, centered on search engine marketing (SEM), enables businesses of all sizes—from large corporations in metropolitan areas to core regional companies and SMEs—to conduct internet-based sales promotion activities. The market for this continues to expand. However, handling performance-based advertising requires dedicated operational systems and specialized expertise. General advertising agencies often lack sufficient capacity, resulting in inadequate service provision to clients in regional areas.

To address these challenges and needs, DDN was established as a joint venture (JV) combining the locally rooted business foundations cultivated over many years by Dentsu Inc. affiliated companies nationwide with the expertise of the SoldOut Group in programmatic advertising for small and medium-sized businesses. Moving forward, DDN will establish sales offices within Dentsu Inc. Group company locations. Teams will be formed combining Dentsu Inc. Group employees with extensive local sales experience and SoldOut Group staff skilled in the practical aspects of programmatic advertising, from proposal to operation. These teams will propose sales promotion plans maximizing cost-effectiveness for regional clients. Depending on the client's situation, Dentsu Inc. headquarters and Nextedge Dentsu will also support collaboration.

For DDN's nationwide expansion, operations will commence in January 2014 in Hiroshima (in collaboration with Dentsu West Japan Inc.), Gifu (in collaboration with Dentsu Meitetsu Communications Inc.), and Nagano (in collaboration with Nagano Ad Bureau Inc.). Additional sales offices will be opened sequentially across the country thereafter. Furthermore, the Dentsu Group and SoldOut Group will establish client service systems outside the new office areas, aiming to contribute to the expansion and revitalization of the digital business market in each region. Additionally, SoldOut's existing 11 locations (Sapporo/Niigata/Omiya/Tokyo/Yokohama/Shizuoka/Nagoya/Fukui/Osaka/Kobe/Fukuoka) will continue their sales activities independently as SoldOut.

 

■New Company Overview

Company Name	:	Dentsu Digital Inc. Networks (Abbreviation: DDN)
URL	:	http://ddnws.co.jp
Date Established	:	Established November 22, 2013; Operations commenced mid-January 2014
Location	:	3F Shiodome Annex Building, 1-8-3 Higashi-Shinbashi, Minato-ku, Tokyo (within DDH Office)
Main Phone	:	03-6252-1721
Business Office	:	Hiroshima Sales Office	Hiroshima Prefecture, Hiroshima City, Naka Ward, Fukuro-machi 5-25, Hiroshima Fukuro-machi Building 13F, Dentsu West Japan Inc. Hiroshima Branch Office
 	:	Gifu Sales Office	Tokai Building 3F, 9-16 Wakamiya-cho, Gifu City, Gifu Prefecture Dentsu Meitetsu Communications Inc. Gifu Branch Office
 	：	Nagano Sales Office	1-53 Nakagoshō, Nagano City, Nagano Prefecture Inside Nagano Ad Bureau Inc. Headquarters Building
 	 	*Planned expansion nationwide

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2013/pdf/2013132-1216.pdf