Craft Boss Experience the world of our commercials at our "co-working space"

Suntory Beverage & Food International held a "Craft Boss" coffee beverage experience event and a "Craft Boss Working Space" unveiling event on September 29 at the Diagonal Run Tokyo coworking space in Chuo Ward.

Craft Boss launched in April as the first product in a new lineup to mark the 25th anniversary of the canned coffee "BOSS." Unlike the canned version, it uses a newly developed PET bottle and pursues a taste tailored to the work styles of modern office workers.
Sales have been strong since launch, gaining support from younger generations and women. Its TV commercial depicting the offices where the new generation works has also become a talking point.

Past Article:A Fresh Breeze Swept Through the "CRAFT BOSS" Launch Event![2017.03.31]

This space is a collaboration with "Diagonal Run Tokyo," a co-working space provider, and will be open for a limited time (September 29th to October 31st). Bringing the product allows free use of the space for two hours, plus free sampling of the CRAFT BOSS series and original stickers.

Takumi Otsuka, Section Manager of the Japan Business Division, commented on the workspace initiative: "Craft Boss was launched as 'not just canned coffee' targeting a new audience. This is to support the generation practicing new work styles and let them experience the world of our commercials." He cited the reasons for strong sales as "a flavor you can enjoy for long periods," "the transparent bottle design," and "commercials that resonate with the younger generation."
He also revealed that on October 3rd, they will launch a new lineup item, the hot-beverage-exclusive "Craft Boss Black Hot," and resume sales of "Craft Boss Latte," which had been temporarily suspended. Kaoru Kojima, Design Director at Suntory Communications who handled the bottle design, commented, "We wanted a bottle worthy of a product created through over 200 processes. We developed it with 'handcrafted' and 'new genre' in mind, referencing whisky bottles. Embossing enhances the texture and expresses a retro feel reminiscent of glass bottles."

Actress Hana Sugisaki, one of the commercial's cast members, appeared on stage.
A latte lover, Sugisaki expressed delight at the relaunch, saying, "It's not overly sweet, so you can keep drinking it. It's also easy to carry around when you're on the go." Recalling the commercial shoot, she shared, "I'd never worked in an office before, so I was a bit confused, and the long lines made me nervous. But I got along well with the other cast members, and during breaks, we'd skip the waiting room and just chat, which was fun." She smiled as she tasted the latte again after a long time.
Sugisaki, who turns 20 on October 2nd, seemed delighted, saying, "From now on, I can go to the second and third rounds of after-parties without worrying about the time." She expressed her aspirations, stating, "I want to challenge myself with new roles and working with new directors."
Receiving a ribbon-decorated Craft Boss series as a birthday gift, Sugisaki commented, "I hope people feel a 'new breeze' with Craft Boss, just like in the commercial. I also want to work hard to bring a fresh breeze to those around me."

Official Website:
http://www.suntory.co.jp/softdrink/craftboss/