Dentsu Inc. Establishes 'Dentsu Business Design Square,' a Specialized Organization to Support Client Companies in Creating Innovation
─Providing One-Stop Support from Strategic Design to Execution in Management, Development, Production, and Distribution─
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) established the specialized organization "Dentsu Business Design Square" (Head: Executive Officer Yuichi Okubo) on October 1st, with a total of 60 members. This move aims to strengthen and expand its business design capabilities to support corporate innovation, including management innovation and business creation.
Recently, many companies recognize that significant growth is unlikely within their existing business models. They are increasingly aware of the need to fundamentally rethink their activities and pursue non-linear growth. Our client companies also increasingly demand one-stop support—from discovering new future directions to designing new business strategies, implementing systems, and executing plans.
In response, we have organized and structured our accumulated knowledge and expertise into service lines to establish a framework for providing more specialized and advanced solutions.
Specifically, we will support our client companies in creating innovation through seven service lines.
The seven service lines are outlined below.
① VISIONEERING: Identifying the future direction a company should pursue ②OPPORTUNITY FINDING: Identifying new opportunities for companies and businesses
③ INTEGRATED DESIGN: Strategizing new opportunities from a comprehensive perspective ④BUSINESS FRAMING: Analyzing decision factors and building business models ⑤DEEP PROTOTYPE: Prototype product and service ideas ⑥FUTURE ANALYSIS: Deriving the present value of new ventures to support management decisions ⑦SHERPARING: Supporting concrete execution for business launches
Through establishing this specialized organization, we will place a new focus on the business design market outside Japan's advertising market (approximately ¥6 trillion) while delivering unprecedented value to our client companies.
