Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
<FOR University and Graduate Students> Dentsu Inc. Internship 2017 Event Report
Dentsu Inc. conducted four distinct internship programs primarily in August and September, targeting university and graduate students at its Tokyo headquarters, Kansai branch, and Chubu branch. Students experienced Dentsu Inc.'s diverse business domains.
■ "Dentsu Inc. Internship 2017: School of Ideas" (at Dentsu Inc. Headquarters, Kamakura Training Center)
Held over seven days—August 8-10, 17, 18, 24, and 26—at Dentsu Inc.'s Shiodome headquarters building in Tokyo and the Kamakura Training Center, the program welcomed 52 participants ranging from undergraduates to graduate students.
This year saw a change in leadership for the chairs overseeing each of the three courses, and the curriculum was completely revamped.
The concept is "Ideas are your ally." The logo above expresses how ideas are born from "combining existing elements."
The 52 participants attended: "Moving Hearts with Images and Words: Story Ideation" led by our Creative Director and CM Planner, Sohei Okano "Vision Ideation: Using Every Trick in the Book," led by Creative Solution Director Noritaka Obuse; and "Prototype Ideation: Create and Expand," led by Planner Nagaaki Onoe. Each course competed while broadly learning idea-related ideation through lectures, exercises, and a retreat.
Furthermore, this year saw the first joint lectures and exercises with the Dentsu Inc. Design Summer School. Generating ideas alongside design thinking students provided fresh inspiration and sparked lively discussions.
The School of Ideas traces its origins to the Dentsu Inc. Creative Academy, which began in 1988. It has since produced numerous creators and planners across various industries. Its purpose is not necessarily to produce advertising professionals, but to equip participants with the experience of learning the challenges and joys of "thinking ideas," which they can apply when entering society.
■ "Dentsu Inc. Design Summer School" (at Dentsu Inc. Headquarters, Kamakura Training Center)
The 6th Dentsu Design Summer School was held over eight days—August 8-10, 14, 15, 23-24, and 26, 2017—at venues including the Dentsu Inc. Headquarters building in Shiodome, Tokyo, for university students studying design.
Led by Principal Creative Director Hiroshige Takakusagi and featuring instructors including our company's Creative Directors, Art Directors, and other employees active on the front lines, the 15 students immersed themselves in project work through lectures, exercises, and a residential program to discover "the design of the future."
As their culminating graduation project, they planned and produced works themed around "One-Coin Shops." The students' unique creations were sold in the entrance of the Dentsu Inc. headquarters building for four days, from August 22nd to 25th. They competed based on daily sales and the satisfaction level of reviews left by purchasers.
■ "Dentsu Inc. Creative School Kansai (Creative School)" (@Dentsu Inc. Kansai Branch)
Dentsu Inc. Creative School Kansai (commonly known as Kuri Juku), with Tatsuya Tsujinaka serving as Head Creative Director, welcomed 21 students again this year. From July to September, every Friday, a substantial 12-session lecture series was held, each session lasting 3 hours.
The consistent theme was "How to Generate Ideas," but the scope was broadened beyond commercials and posters to encompass digital, business, and global fields.
The atmosphere of the school was designed to closely resemble the actual creative environment at the Kansai branch office. In other words, a free and homey atmosphere conducive to generating ideas.
After graduating, it seems there are students every year who can't forget the fun and passionate Fridays and experience "Creative School withdrawal." So, what will this year bring?
■ "Dentsu Inc. Wakamon Internship Chubu" (at Dentsu Inc. Chubu Branch)
Held for 6 days from September 4 to 11, 2017, at the Dai Nagoya Building (Nagoya).
Following last year, the planning and creative unit "Dentsu Inc. Wakamon" produced the planning and operations, aiming to explore the real lives of young people and build better relationships between youth and society. For this internship, the first since the Chubu Branch office relocation, 22 students from all over Japan—from Hokkaido in the north to Kyushu in the south—gathered right here in Nagoya, the heart of Japan.
The internship concept was "Classrooms That Move Hearts." Actively incorporating Dentsu Inc. Wakamon's expertise, it featured lectures and exercises led by field staff designed to move hearts.
On the final day, to provide a more realistic advertising agency presentation experience, we received actual assignments from our clients. Each of the 22 participants delivered a serious individual presentation. The post-program survey showed a 100% satisfaction rate. Building on the skills learned over the six days in defining problems and developing solutions, they discovered the appeal and excitement of "moving hearts."
Was this article helpful?
Share this article
