"Second Life Fashion" Considering transplant medicine through clothing remakes

There are approximately 13,000 people waiting for transplants in Japan. Organ donations save about 300 lives per year, and only 2% of those waiting receive transplants. The campaign office is engaged in various activities with the goal of increasing this number to 100%.

In 2016, it launched the "Second Life Toys: Toy Transplant Surgery" project, which received a huge response both in Japan and overseas. The project aims to encourage people to think about actual organ transplants by repairing broken toys using parts from donor toys to bring them back to life.

Past article: https://dentsu-ho.com/articles/4008

This time, to commemorate the 30th anniversary of Sogo Omiya Store's opening and the 20th anniversary of the Organ Transplantation Law's enactment, they launched the second phase of the project: "Second Life Fashion: Clothing Transplant Surgery."
The project sought people wanting to repair clothes that were torn, frayed, or otherwise unwearable (recipients) and people willing to donate clothes they no longer wore (donors). By pairing them, the clothes were remade, giving the recipients a new lease on life.
Fashion model KIKI appeared at the talk show to discuss Second Life Fashion and organ transplantation.
Kiki shared that while she had many clothes passed down from her mother and grandmother, she rarely had opportunities to wear them and felt reluctant to discard them. Upon learning about the project, she immediately decided to participate.

The jacket she wore that day was a gift from an acquaintance, with some fabric damaged. She remade it by covering the damaged part with different fabric. Kiki seemed fond of it, saying, "It became a novel design, but it's easy to coordinate and I'm very attached to it."
This project prompted her to consider organ donation as a personal matter: "What about me and my husband? I remember there's a section to fill out on the back of my driver's license."
She added, "I want to remember the feeling of cherishing something and my gratitude to donors. I hope everyone will take even a little interest in transplant medicine and talk about it with those around them."
On the day, the store set up a service counter and accepted repairs for 20 garments.
Organization website: http://www.green-ribbon.jp/