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In October, Coca-Cola Japan launched an upgraded version of its popular 2016 "Ribbon Bottle," featuring a lottery where winners receive an original cake. On December 5th, under the theme "Express your year-end gratitude with a 'Ribbon Bottle' surprise!" for the Coca-Cola Winter Campaign 2017, a PR event was held at Bellesalle Roppongi in Minato Ward, Tokyo.
The Ribbon Bottle comes in three varieties: "Coca-Cola," "Coca-Cola Zero," and the newly added "Coca-Cola Zero Caffeine." Simply peel off the label and pull the tape to instantly transform it into a bottle adorned with a gorgeous ribbon. The label and ribbon designs have been renewed, adding even more elegance.
Actress Haruka Ayase, who also serves as the face of Coca-Cola, made a special appearance at the venue.
Ayase appeared wearing a dress perfect for the Christmas season, featuring a large "ribbon" motif using the three colors of the ribbon bottles. Seeing the newly released bottles, she smiled and said, "They've become more glamorous, and there are more choices now, which makes me happy."
This year, pulling the tape on the bottle label to reveal the word "ATARI" and a number enters you into a draw to win a "Half & Half Cake" created by renowned pastry chef Hiroki Tsujiguchi. A total of 1 million bottles nationwide will be winners. Winners can enjoy a Half & Half combination of two cakes chosen from three varieties: "A Baumkuchen with a gentle sweetness, baked slowly," "A chocolate cake using three types of chocolate," and "A moist cheesecake with a rich cheese flavor that spreads in your mouth." Ayase-san showed a mischievous expression, saying, "I might just keep drinking until I win."
Next, Ayase demonstrated how to create a "Ribbon Bottle." After peeling off the label, she happily announced, "The Ribbon Bottle features a cute ribbon pattern even on the back of the label!" Her first bottle was a miss, so she challenged, "Just one more time!" The moment she looked at the back of the second label, Ayase's face lit up with joy.
"It's a winner!" she exclaimed. The audience applauded Ayase's incredible luck at pulling one of the million bottles.
When asked to write a message for someone she wanted to thank, Ayase displayed her beautiful handwriting: "Mom, thank you." She shyly explained, "No matter how late I get home from work, she always sends me a message saying 'Welcome home' and 'You must be tired.' She listens when things get tough. Mom always creates the foundation that lets me keep going."
When asked about her "Kanji of the Year," she wrote "礼" (courtesy) without hesitation. "This year, I had the chance to challenge myself with various projects, which was incredibly fulfilling," she explained. "I took on many new challenges and discovered new sides of myself. I want to express my gratitude to the projects I worked on and the staff involved."
Seeing the giant ribbon made from bottle ribbons, she exclaimed, "Gorgeous! I want to collect lots of them!" She added, "I hope people will use the ribbon bottles to convey those 'thank yous' that are too embarrassing to say."
The new "Ribbon Bottle 2017" commercial, which began airing on October 30th, depicts a scene where Ribbon Bottles are given to those who support Christmas, represented by Santa Claus, as a token of gratitude.
Official Website: http://www.cocacola.jp/gateway/campaign/ribbon/
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