January 2018: DENTSU SOKEN INC. sets sail under a new mission

The text of the Dentsu Inc. news release distributed on December 20 is as follows.

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December 20, 2017

DENTSU SOKEN INC. Sets Sail Under New Mission in January 2018

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) announces that its in-house think tank, DENTSU SOKEN INC. (Director: Yoshito Maruoka), will set sail in January 2018 with a new mission: "To contribute to building a better society by providing a safe space for discussion in the fields of communication and marketing."

The newly revitalized DENTSU SOKEN INC. recognized that solving contemporary societal problems—which often lack objective solutions—requires stakeholders to gather, understand the situation, share challenges, and engage in thorough discussion. However, such forums are currently lacking.
Therefore, it has appointed 15 members, including internal staff and external experts, as DENTSU SOKEN INC. Fellows. By establishing a forum for free and open exchange among them, the institute aims to contribute to solving various societal problems. The outcomes of these discussions will be reflected in the Fellows' own information dissemination, proposals, and practical actions, and will also be published through symposiums and other events hosted by DENTSU SOKEN INC.

The main themes of activity are "The Reliability and Social Role of Media in a Good Society" and "The Nature of Marketing and Corporate Activities in a Declining Population Society."

The outline of the newly established DENTSU SOKEN INC. is as follows.

1. Organization Name: DENTSU SOKEN INC. (English Name: DENTSU SOKEN INC.)

2. Main Activity Themes
・Media Credibility and Social Role in a Better Society
・The Role of Marketing and Corporate Activities in a Declining Population Society

3. Fellows (in Japanese syllabary order)
・Yuichi Arisono (Representative Executive Officer and President, zonari LLC / Visiting Executive Consultant, Dentsu Digital Inc.)
・Motoko Imada (CEO and Founder, Infobahn Inc.)
・Natsuhiko Ujiie (Media Consultant / Editorial Committee Member, Broadcasting Critics Conference "GALAC" / Former President and CEO, TBS Media Research Institute)
・Yasuharu Okamoto (Representative Director, Directorus Inc.)
・Ritsuya Oku (Head of Dentsu Media Innovation Lab, Dentsu Inc.)
・Hidetoshi Kurashige (Creative Director, Dentsu B Team, Dentsu Inc.)
・Osamu Sakai (Copywriter / Media Consultant)
・Toshinaga Sasaki (Writer / Journalist)
・Yasufumi Shibauchi (Professor, Faculty of Communication, Tokyo Keizai University)
・Minako Suematsu (Kambara) (President and CEO, News2u Holdings Co., Ltd.)
・Motohiko Tokuriki (Director, CMO / Blogger, Agile Media Network Inc.)
Susumu Namikawa (Executive Officer, Co-Chief Creative Officer, Dentsu Digital Inc.)
・Osuke Fukada (Marketing Communication Planner, Dentsu Digital Inc.)
・Yoshito Maruoka (Director, DENTSU SOKEN INC.)
・Norio Murakami (Former Vice President, Google Inc., U.S. Headquarters)

The above

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/1220-009417.html